Hasbro and Ubisoft® Teaming up to Bring Iconic Gaming Brands to Consoles
PAWTUCKET, R.I. & PARIS -- August 7, 2013 -- Today, Hasbro, Inc. and Ubisoft announced that Ubisoft will develop and publish current and next-generation console games based on some of Hasbro's most popular gaming brands, including MONOPOLY, SCRABBLE (in the United States and Canada only), TRIVIAL PURSUIT, RISK, BATTLESHIP and CRANIUM.
"We look forward to collaborating with Ubisoft to offer consumers innovative new ways to experience their favorite gaming brands," said Mark Blecher, Hasbro Senior Vice President and General Manager, Digital Gaming and Corporate Development. "Ubisoft's leadership and expertise in the console gaming space will help support Hasbro's strategy of bringing consumers engaging play experiences with our brands across multiple platforms."
"Hasbro makes games that we all know and love, and we're thrilled to be able to work with them to create video game experiences based on some of their most popular brands," said Tony Key, senior vice president of sales and marketing at Ubisoft.
About Hasbro, Inc.
July 2013 - USAopoly has teamed with Hasbro and Activision to release Monopoly: Skylanders...
MONOPOLY®: SKYLANDERS™ FACT SHEET as of July 10, 2013
The Skylanders™ Monopoly® board game combines the classic risk-taking and deal-making of Monopoly gameplay with the fun and excitement of the Skylanders™ world as players vie for control of the most coveted real estate in Skylands. Produced by USAopoly, under license from Hasbro, and in conjunction with Activision, this cherished board game with a Skylanders twist allows fans to buy, sell and trade 22 newly discovered Skylands locations and rule supreme.
Players buy, sell and trade the likes of Stealth Elf's Ninja Dojo, Trigger Happy's Bank Vault, and Spyro's Chompy Diner while steering clear of Auric's Traveling Store Taxes and Persephone's Gem Shop Tax as they battle for Thumpback's Thundering Tide Pool and Zap's Lightning Race Track (prime properties traditionally occupied by Boardwalk and Park Place).
Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands
PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.
"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.
Following are the Hasbro properties that will take center stage at Licensing Expo:
Diamond, USAopoly and Skybound Team Up to Offer Exclusive The Walking Dead Monopoly and Risk Games
This September, two classic game franchises get the zombie treatment from creator Robert Kirkman's best-selling Eisner Award-winning comic book series.
(BALTIMORE, MD) - (March 27, 2013) - Zombies are massing to make a run at your real estate and they're bent on world domination in updated takes on the classic game franchises, Monopoly and Risk. Brought to you by USAopoly - and available exclusively from Diamond Comic Distributors - MONOPOLY: The Walking Dead Survival Edition and RISK: The Walking Dead Survival Edition games are both slated for a September 2013 release. Kirkman's groundbreaking The Walking Dead graphic novels were #1 in sales for the past two years.
"We're extremely excited to be working with USAopoly and Robert Kirkman's Skybound imprint at Image Comics in what promises to be two great games that are destined to be bestsellers for retailers," said Bill Schanes, Diamond's VP-Purchasing.
Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair
Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More
NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.
"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."
Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition to Classic Game
Iron Gets Flattened After Fans Fail to Save the Classic Token
PAWTUCKET, R.I. -- February 6, 2013 -- The next MONOPOLY game token to 'Pass GO!' and collect $200 will be... the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the MONOPOLY "Save Your Token" campaign by receiving 31 percent of the fan vote.
Poppin' Mad: JOLLY TIME® Pop Corn Petitions Hasbro To Consider Popcorn MONOPOLY™ Game Piece
In a salty letter to Hasbro president, JOLLY TIME CEO cites tradition of popcorn and family game night, pleads company to join forces for a better future.
SIOUX CITY, Iowa, Jan. 18, 2013 -- Since 1935, families around the world have been getting buttery fingerprint stains on MONOPOLY dollars, and popcorn bowls have been flipped over hotels placed on Boardwalk. That's why today, JOLLY TIME Pop Corn – a 100-year-old, fifth-generation family-owned company – has publicly released a salty letter petitioning Hasbro to offer the option of a popcorn game piece.
Hasbro to Lock up Classic Monopoly Icon Forever
Worldwide Online Vote Asks Fans to Decide Which Game Piece Will 'Go to Jail' and Which New Token Will Pass 'Go!'
PAWTUCKET, R.I. -- January 9, 2013 -- Starting today, the fate of the Scottie dog, race car, top hat and the five other beloved tokens in the classic MONOPOLY game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game. Will the shoe outpace the racecar? Will the battleship cruise past the wheelbarrow? Will fans be pressed if the iron is removed? Don't leave this one to "Chance" - it's up to fans to make sure that their favorite token will pass "GO!" and not "go directly to jail" by voting every day at http://Facebook.com/Monopoly, now through February 5, 2013.
Pass Go... Collect 50 Years of Doctor Who
MONOPOLY®: Doctor Who 50th Anniversary Collector's Edition
YAHTZEE®: Doctor Who 50th Anniversary Collector's Edition
CARLSBAD, Calif., Oct. 25, 2012 -- Jump aboard the TARDIS and travel through space and time with all eleven Doctors in these classic games of MONOPOLY and YAHTZEE - with a Doctor Who twist! Produced by USAopoly, under license from Hasbro, and in partnership with BBC Worldwide Americas, these collector's games celebrate the 50th anniversary of the longest running science fiction show of all time.
"With the upcoming 50th Anniversary of Doctor Who and the holidays right around the corner, USAopoly is a perfect fit for the brand, giving the fans a fantastic new collector's item," states Soumya Sriraman, EVP Home Entertainment and Licensing.
Who? The Doctor (and all ages 8+)
What? MONOPOLY®: Doctor Who 50th Anniversary Collector's Edition
Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair
Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions
PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.