Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair
Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More
NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.
"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."
BEYBLADE QSR PREMIUM TO BE OFFERED AT OVER 3,300 BURGER KING® RESTAURANTS THIS SUMMER
Territories include Latin America, Europe and the Middle East
(June 13, 2012 – Toronto, Canada) - Nelvana Enterprises and d-rights, Inc. announced today that Beyblade action racer toys will be featured in a Kid's Meal premium promotion at BURGER KING® restaurants this summer. Over 3,300 restaurants will offer the premium in territories including Latin America, Europe, the United Kingdom and the Middle East.
One of three Beyblade action racers will be offered in Kid's Meals in a six-week program running from June 18, 2012 through to July 29, 2012. The program will be supported by online, on-air and in-restaurant promotion.
"BURGER KING® is proud to feature Beyblade to complement and enhance the excitement of our Kid's Meal offerings during this six-week summer program," said Jose R. Costa, vice president, Marketing and R&D, Latin America and Caribbean, Burger King Corp.
Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair
Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions
PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.