Raving Toy Maniac

New B-DAMAN Toy Line and App from Hasbro Available Now Based on Animated Television Series Coming to Vortexx on the CW this Saturday

PAWTUCKET, R.I. - August 15, 2013 – Hasbro, Inc. is expanding on the animated series, B-DAMAN CROSSFIRE, for a complete B-DAMAN brand experience by bringing the excitement of the series to the physical and digital play space with a new B-DAMAN toy line and app. The all-new action packed animated series, B-DAMAN CROSSFIRE, will air during Saban Brands' Vortexx on The CW, the Saturday morning programming block beginning Saturday, August 17. Hasbro is working under license from newly established, Manhattan based rights management company, Sunrights Inc. and with a development and manufacturing collaboration with TOMY COMPANY, LTD on these products.

Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More

NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."