DeNA and Hasbro Rollout TRANSFORMERS: LEGENDS Free-to-Play Game for Android, iPhone, iPad and iPod touch
Choose to Protect Mankind as AUTOBOTS or Steal Earth's Resources as DECEPTICONS in the Ultimate TRANSFORMERS Mobile Card Battle Game
SAN FRANCISCO – April 25, 2013 – DeNA Co., Ltd. and Hasbro, Inc. have released TRANSFORMERS: LEGENDS, an action card battle game based on the TRANSFORMERS franchise, on the App Store for iPhone, iPad and iPod touch and on Google Play for Android devices.
TRANSFORMERS: LEGENDS sets players on a war-torn Earth where they will choose to build a team of AUTOBOTS or DECEPTICONS to travel through two adventurous storylines, and battle against one another in intense player-versus-player combat.
Hasbro Invites Kids and Fans to Create New TRANSFORMERS Character
Opening Globally Today, the "Fan Built Bot" Poll Kicks-Off Celebration of the Iconic Brand's 30th Anniversary by Allowing Fans to Create New TRANSFORMERS Character
PAWTUCKET, R.I. -- April 18, 2013 -- For the first time in history, the Hasbro, Inc. TRANSFORMERS brand is inviting fans of all ages around the globe to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS' brand 30th anniversary in 2014, the "Fan Built Bot" Poll kicks off today, and will run through May 5th on http://TRANSFORMERS.com/vote. Hasbro invites fans to vote daily to shape this new TRANSFORMERS character. The new character will be made into an action figure featured in the "Thrilling 30" line of toys to celebrate the anniversary.
Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair
Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More
NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.
"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."
BotCon 2013 Coming to San Diego, California June 27th - June 30th!
Fort Worth, TX - December 7th, 2012 - Fun Publications, Inc., licensee for Hasbro's official Transformers Collectors' Convention, BotCon, announced today that next year's award-winning convention will take place at the Town and Country Resort from June 27th thru June 30th in the beautiful city of San Diego. You can make your hotel reservations now at http://BotCon.com.
In the coming weeks, Pop Culture enthusiasts from around the world will be able to register for BotCon 2013 through the BotCon.com online registration system. Fans and Collectors' who register for BotCon as a Primus package holder will receive the five-figure MACHINE WARS convention set, admission to the Friday private sales room experience, priority seating at all panels and seminars throughout the weekend and admittance to the Hall of Fame Celebration party. Finally, Primus package attendees will also receive a special bonus Transformers Deluxe figure to go along with their convention box set. General Admission for non-registered guests will be available on Saturday and Sunday only.
The Battle Continues...in Orlando - Just Announced: Blockbuster Mega-Attraction "TRANSFORMERS: The Ride - 3D" Coming To Universal Orlando Resort In Summer 2013
Hugely-Successful Attraction Will Now Be Featured at Three Universal Parks Worldwide
ORLANDO, Fla., Nov. 2, 2012 -- Get ready – it's time to prepare for battle...
Universal Orlando Resort announced today that its next blockbuster attraction will be the widely-popular TRANSFORMERS: The Ride – 3D. The groundbreaking ride – created under license from Hasbro, Inc. and based on its iconic TRANSFORMERS brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.
September 2012 - The Official Transformers Collectors' Club has sent along an update:
Hello! As some of you have already seen, we have posted up a two page comic preview spotlighting figures from the ALL NEW Transformers Figure Subscription Service.
The preview can be seen here:
August 2012 - Hasbro has sent out an update about a batch of exclusive Transformers toys:
At Comic-Con, the Transformers team announced that the Transformers Prime First Edition action figure line would be made available at Toys R Us. We're excited to share with you that BigBadToyStore.com and Entertainment Earth will also carry the line. The Transformers Prime First Edition items that will be available at all three of these retailers include:
Additionally, BigBadToyStore.com will start pre-sell for their Dark Energon exclusive items that were announced at Comic-Con on September 1. The items in this line include:
The EXCLUSIVE Transformers Figure Subscription Service is underway!
Fort Worth, TX - August 21st, 2012 - Fun Publications, Inc., licensee for Hasbro's official Transformers Collectors' Club (The TCC), is thrilled to announce that they have begun taking orders for the all-new Transformers Figure Subscription Service!
When Transformers Club members sign-up for this exciting new Subscription Service (TFSS) they will receive a LIMITED EDITION exclusive figure each month for six months. These are only available through the TCC Subscription Service from Fun Publications, Inc. for a limited time.
The TFSS, consisting of Scourge, Circuit, Breakdown, Slipstream, Jackpot and Ultra Mammoth, is only available to club members. This service is an optional feature and is not included in the cost of the annual TCC membership. Deadline for signing up is midnight, CT September 10th.
For more information on The TCC and the TFSS, please visit http://transformersclub.com/
July 13, 2012 - Hasbro has sent along press images of their new Transformers toys unveiled at the 2012 San Diego Comic-Con International - we've posted all 150+ of them in a gallery for your enjoyment.
Hasbro has also uploaded a few videos from Comic-Con to their http://www.accesshasbro.com/ web site.
Here's Dark Energon Megatron, a fun name to say five times fast:
Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego