Raving Toy Maniac

Warner Bros. Consumer Products And Mattel Extend Strategic Alliance

BURBANK, Calif., June 12, 2014 -- Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has once again extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement grants Mattel rights to continue as master toy licensee for the entire universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super-Villains, such as Batman, Superman, Wonder Woman, The Flash, and The Joker. The deal continues Mattel's support of the universe of DC Comics characters across its entire portfolio of core brands, including Hot Wheels®, Matchbox®, Barbie®, Mattel Games and Fisher-Price®.

Warner Bros. Consumer Products Announces Godzilla Global Licensing And Merchandising Program As The Highly Anticipated Film Stomps Closer To Theaters

BURBANK, Calif., April 24, 2014 -- Warner Bros. Consumer Products (WBCP) announced today a slate of new partners signed on to support Warner Bros. Pictures' and Legendary Pictures' highly anticipated film Godzilla with product inspired by the epic action adventure. Led by master toy partner Bandai America Incorporated, alongside JAKKS Pacific, Inc., Rubie's Costume Co., NECA, Sideshow Collectibles and more, the global licensing and merchandising program for Godzilla will mark the rebirth of Toho's iconic creation with a monstrous array of products fit for fans of all ages. Products will be available at mass and specialty retailers worldwide, with several products also available at www.WBShop.com.

General Mills Partners With Warner Bros. Consumer Products And DC Entertainment For A Limited-Time-Only In-Box Promotion

Four exclusive DC Comics featuring Justice League Super Heroes are now available in specially marked boxes of Big G cereals

MINNEAPOLIS, March 4, 2013 -- Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics' Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios™ at Target.

Kindle Worlds Expands – Amazon Publishing Announces New Licensing Agreements with Hasbro, Inc. and Warner Bros. Television Group's Alloy Entertainment

Hasbro's Legendary G.I. JOE brand and Warner Bros. fan favorite TV shows Veronica Mars and Ravenswood to launch in the next few months

Additional launches include Worlds from best-selling authors Marcus Sakey, Theresa Ragan, and Valiant Entertainment

SEATTLE -- February 5, 2014 -- (AMZN) - Today, Amazon Publishing announced that Kindle Worlds has reached licensing agreements to open up seven new Worlds, including Worlds based on Hasbro's iconic G.I. JOE brand, and Warner Bros. TV shows Veronica Mars and Pretty Little Liars' spinoff Ravenswood. Writers can now choose from more than 20 Worlds to write and sell their own original fiction inspired by popular characters and storylines. These Worlds will open for writers to start publishing stories in the next few months.

Warner Bros. Consumer Products Shakes Up Toy Fair Season With Humongous Licensing Programs, Including This Summer's Much-Anticipated Film Godzilla From Legendary Pictures

UNRIVALED PORTFOLIO OF NEW AND CLASSIC ENTERTAINMENT PROPERTIES TO BE SHOWCASED

Warner Bros. Interactive Entertainment and TT Games Combine an Action-Adventure Journey and LEGO Building for a One-of-a-Kind Experience with The LEGO® Movie Videogame

Enter the Most Fantastical World of LEGO Building Where Gamers Can Turn the Ordinary Into the Extraordinary With an All-New and Unique Digital Master Building Ability

BURBANK, Calif. -- July 16, 2013 -- The fate of the LEGO® world lies in your hands! Warner Bros. Interactive Entertainment and TT Games today announced that The LEGO Movie Videogame will be available in 2014 alongside the much-anticipated "The LEGO Movie," from Warner Bros. Pictures and Village Roadshow Pictures, and a toy collection of "The LEGO Movie" building sets.

The LEGO® Movie Videogame will be released for Xbox One®, the all-in-one games and entertainment system from Microsoft and the Xbox 360® games and entertainment system from Microsoft, PlayStation 4® and PlayStation®3 computer entertainment systems, the Wii U™ system and Windows® PC, as well as Nintendo 3DS™ handheld system and PlayStation® Vita handheld entertainment system.

Warner Bros. Interactive Entertainment, the LEGO Group and TT Games Unleash LEGO® Legends of Chima™: Laval's Journey

The Fate of Chima™ Rests in Your Hands in the All-New LEGO Videogame Adventure for the Nintendo 3DS and PlayStation® Vita

BURBANK, Calif. -- June 20, 2013 -- Warner Bros. Interactive Entertainment today announced LEGO® Legends of Chima™: Laval's Journey will be available for the Nintendo 3DS™ and PlayStation® Vita handheld systems in Europe on June 21, in North America on June 25, and in Australia on June 26. A Nintendo DS™ version will follow this fall, as will a free-to-play online world, LEGO Legends of Chima™ Online. The new games all complement a line of branded products and TV content based on the LEGO Legends of Chima™ action packed world ruled by eight animal tribes that tells the classic story of good and evil, friendship and family.

Warner Bros. Consumer Products Stomps onto the Show Floor at Licensing Expo 2013 in Las Vegas

Legendary Pictures' Godzilla Leads Strong Portfolio of Entertainment Properties to Be Showcased Including Films, Television, TV Classics, Animation and Super Hero Fare

DC Comics Super Heroes Tap Into Hello Kitty Super Power for a Fan-Favorite Brand Collaboration

Warner Bros. Consumer Products and Sanrio GmbH Announce Partnership to License Branded Collection Launching in EMEA

(RTM note: EMEA is Europe, the Middle East, and Africa)

Los Angeles, CA – June 18, 2013 – Warner Bros. Consumer Products, in partnership with DC Entertainment, and Sanrio, creator of the global icon Hello Kitty, announced today they will be partnering to license a new brand collaboration that will feature Hello Kitty dressed up as her favorite DC Comics Super Heroes, including Wonder Woman, Superman and Batman.

"Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties," said Brad Globe, president, Warner Bros. Consumer Products. "This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties."

All Systems Go: Warner Bros. Consumer Products Names Jazwares Master Toy Partner for Teen Titans Go!

Toys Available this Holiday Season

Sunrise, Fl, and Burbank, CA – June 17, 2013 – Warner Bros. Consumer Products and Jazwares™ team up to announce their master toy and electronics partnership for Teen Titans Go!, Warner Bros. Animation's new action-packed comedy adventure series based on the DC Comics Super Heroes, which airs Tuesdays 7:30 p.m. (ET/PT) and Saturdays 10:30 a.m. (ET/PT) on Cartoon Network as part of the network's DC Nation programming block.

Jazwares' Teen Titans Go! master toy line will deepen the company's presence in the rapidly growing action-comedy retail space. Teen Titans Go! action figures, plush and role-play toys will be available for holiday 2013 sales at Toys R' Us.