LEGO Systems Blends Physical and Digital Play with New LEGO® FUSION
New Play Experience Moves Children Seamlessly Back and Forth Between Physical and Virtual LEGO® Worlds Via Hands-On Brick Building and App Gaming to Delight LEGO Builders and Casual Gamers Alike
NEW YORK, June 19, 2014 -- LEGO Systems, Inc., makers of the world's leading construction toys, today introduced LEGO® FUSION, a play experience that combines traditional LEGO brick play with familiar app-based game themes. LEGO FUSION leverages new technologies - and children's fascination with them - to create an entirely new way to engage in LEGO brick building and app game play for children ages 7 and up. Available later this summer, the LEGO FUSION collection will include four distinct titles: LEGO FUSION Town Master, LEGO FUSION Battle Towers, LEGO FUSION Create & Race and LEGO FUSION Resort Designer.
"Ninjago" Coming to Theatres on September 23, 2016
The Ninja-inspired LEGO® minifigures will be featured in an all-new adventure
BURBANK, Calif. -- May 20, 2014 -- Expanding the LEGO® brand's cinema universe, Warner Bros. Pictures has slated the animated 3D action adventure "Ninjago" for release on September 23, 2016, it was announced today by Dan Fellman, President, Domestic Distribution, and Veronika Kwan Vandenberg, President, International Distribution, Warner Bros. Pictures.
"Ninjago" is The LEGO Group's hugely popular ninja-inspired line of building sets and minifigures that have gained their own legion of fans.
The film will be directed by Charlie Bean (TV's "Tron: Uprising"), marking his feature directorial debut. It is being produced by Dan Lin, Roy Lee, Phil Lord and Christopher Miller. Lord and Miller wrote and directed the smash hit "The LEGO Movie," which was produced by Lin and Lee. Jill Wilfert, Seth Grahame-Smith, John Powers Middleton, James Packer and Steve Mnuchin are serving as executive producers. The screenplay is written by Bryan Shukoff and Kevin Chesley.
Want to see this The Simpsons Kwik-E-Mart Cuusoo made as a real LEGO set?
Visit LEGO Cuusoo today for more information and help this project get the 10,000 supporters needed to reach the LEGO review phase.
UK - 9 March 2014 - With the massive success of the LEGO Simpsons House comes the eagerly anticipated 550th episode of the much loved show due to air May 4th when we can expect to see many of our favourite characters given the plastic brick treatment!
As well as some of the more iconic elements such as the Kwik-E-Mart sign, blue telephones and Squishee machine this Kwik-E-Mart Cuusoo comes complete with pull-down shutters, a CCTV camera and a safety-deposit-box for the security conscious Apu.
The building opens up into two half's revealing a cross-section of the interior allowing for greater accessibility and playability, as well as an easily detachable roof comprised of two modular sections.
Regal Entertainment Group Announces Limited Edition LEGO® Minifigure Giveaway to Celebrate the Opening of "THE LEGO® MOVIE"
"Pyjamas Emmet" exclusively available to Regal Crown Club members
KNOXVILLE, Tenn. -- January 30, 2014 -- Regal Entertainment Group (RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that beginning February 7, all RealD 3D Regal locations playing "THE LEGO® MOVIE" will give away a Limited Edition LEGO Minifigure to Regal Crown Club members. The "Pyjamas Emmet" giveaway will be available to 3D moviegoers while supplies last.
Cartoon Network and The LEGO Group Mix It Up Globally with MIXELS
Mixels.Com Makes U.S. Debut on February 6
ATLANTA, Jan. 27, 2014 -- Mixels is a groundbreaking global franchise created by the powerhouse partnership of two of the biggest forces in kids' entertainment – Cartoon Network and The LEGO Group – and will make its US debut on multiple screens and platforms this February. A true multiplatform brand, Mixels.com arrives on the web first on February 6, followed by animated shorts on Cartoon Network starting February 12 during the Teen Titans Go! half hour (7:30-8:00pET). Soon after, kids will be able to "mix, max and murp" with their own LEGO® Mixels collectible building sets and download the Calling All Mixels app.
LEGO® Education Collaborates with Award-Winning Author Mo Willems to Bring the Pigeon Series to Life
Willems' popular Pigeon series of books will be the source of inspiration using LEGO Education StoryStarter to encourage creativity among educators and students in reading and writing
The LEGO Group to Produce LEGO Replica of Ghostbusters ECTO-1
BILLUND, Denmark, Jan. 30, 2014 -- The LEGO Group today announced that its latest quarterly review of LEGO® CUUSOO consumer inspiration platform has designated that a LEGO Ghostbusters ECTO-1 will be produced for sale under a licensing agreement from Sony Pictures Consumer Products. The item is the sixth user-designed and submitted product to be manufactured from the LEGO CUUSOO platform after receiving the requisite 10,000 fan votes to be considered for production.
Made famous by the 1984 Ghostbusters film, the ECTO-1 was selected for production due to its broad worldwide appeal and the fact that the iconic model lends itself to challenging and creative building for both children and adult fans. The LEGO replica of ECTO-1 will include minifigures. The model is still in the final design stages and availability and pricing will be announced at a later date.
Toys"R"Us® Builds Fan Excitement For The Upcoming Theatrical Release Of "The LEGO® Movie" With The Introduction Of All-New Products Inspired By The Highly Anticipated Film
The Toy Authority Constructs Dedicated Feature Shop and Plans Special Events in Stores Nationwide to Celebrate the First-Ever Full-Length Movie Based on the Iconic Brand
WAYNE, N.J., Jan. 21, 2014 -- In anticipation of the theatrical release of "The LEGO® Movie" on Friday, February 7, Toys"R"Us® will serve as a go-to destination for building enthusiasts excited to recreate their favorite scenes from the first-ever full-length LEGO adventure film. Customers will find the latest movie-inspired products in a dedicated feature shop in Toys"R"Us stores nationwide beginning Thursday, January 30. Additionally, these all-new items are now available online at www.Toysrus.com/LEGO. To help fans of all ages celebrate further, all Toys"R"Us stores will host a special event, as well as offer exciting gifts with purchase and a chance to win prizes, while supplies last.*
The LEGO Group Announces Partnership With Twentieth Century Fox Consumer Products To Launch LEGO And THE SIMPSONS Branded Merchandise
BILLUND, Denmark, Jan. 8, 2014 -- The LEGO Group today announced a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO® minifigures inspired by the iconic television series, THE SIMPSONS. In addition, FOX is scheduled to air a special LEGO episode of THE SIMPSONS in May 2014 featuring Springfield and its cast of characters in LEGO form.
Scheduled to launch this February in LEGO stores and via the LEGO Shop at Home catalog and website, the construction set will recreate the iconic Simpsons family house in LEGO form. Also included in the LEGO and THE SIMPSONS construction set is the entire family: Homer, Marge, Bart, Lisa and Maggie along with neighbor Ned Flanders. A separate line of 16 LEGO THE SIMPSONS minifigures will launch in all mass toy retailers in May 2014.
Pleygo Partners With Generation Rescue For First Ever "Pleygo LEGO® Holiday Brick Drive Campaign" To Support Children With Autism Spectrum Disorders
Campaign Supported by Real Housewives of New Jersey Cast Member, Jacqueline Laurita
NEW YORK, Nov. 14, 2013 -- Just in time for holiday giving, Pleygo (www.pleygo.com), the "Netflix-like" service that allows families to rent LEGO® sets, has joined forces with Generation Rescue (www.generationrescue.org), a national non-profit providing immediate treatment assistance and hope to families affected by autism, to "build" much-needed awareness and funds through the first-ever "Pleygo LEGO Holiday Brick Drive."
Running from November 13th through January 2014, the drive will collect LEGO bricks to stock Generation Rescue-affiliated doctors' offices and medical facilities.