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SPAM Golden Honey Grail

SPAM Golden Honey Grail

Hormel Foods introduces collector's edition SPAM® product now available in honor of Monty Python's SPAMALOT™. The can features SPAMALOT graphics and characters from the new musical and instructions in "SPAMALOT-ese" on how to "cooketh" SPAM®.

December 2004 - In honor of SPAMALOT, a new musical lovingly ripped off from the motion picture "Monty Python and the Holy Grail," Hormel Foods is introducing a limited edition flavor, SPAM™ golden honey grail in a "SPAMALOT collector's edition" can.

The SPAM™ golden honey grail will be available, in limited quantities as of February 2005 at select New York City retailers, including Broadway merchandise stores and the Shubert Theatre merchandise kiosks. The can features SPAMALOT graphics and characters from the new musical and instructions in "SPAMALOT-ese" on how to "cooketh" SPAM®.

"SPAM® products have been spoofed by the Monty Python comedy team for decades," said Nick Meyer, senior product manager, Hormel Foods. "The brand is beloved by many, so we are pleased to offer this special collector's edition can and SPAM™ golden honey grail to consumers."

"SPAM® is the holy grail of canned meats," says Eric Idle. "We're thrilled to dine on SPAM™ golden honey grail at the round table of SPAMALOT."

SPAM™ golden honey grail will be available to the first 100 fans in line at the official opening of New York's Shubert Theatre box office on Monday, Dec. 6, 2004, at 10:00 am. The Shubert is located at 225 West 44th Street, New York, NY.

Monty Python's SPAMALOT is directed by the legendary Mike Nichols and stars David Hyde Pierce, Tim Curry and Hank Azaria. The show begins previews at Broadway's Shubert Theatre (225 West 44th St.) on February 14, 2005, and opens on March 17, 2005. SPAMALOT™ will arrive on Broadway following a five-week World Premiere engagement at Chicago's Shubert Theatre (December 21, 2004 - January 23, 2005). SPAMALOT will only play at theatres called Shubert. If someone tries to convince you you're seeing SPAMALOT, and you find you're not at a theatre called Shubert, you're in the wrong place.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In January 2001, January 2002 and January 2003, Hormel Foods was named one of "The 400 Best Big Companies in America" by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit www.hormel.com.


SPAMALOT features a book by Eric Idle, based on the screenplay of Monty Python and the Holy Grail by Monty Python creators Graham Chapman, John Cleese, Terry Gilliam, Eric Idle, Terry Jones and Michael Palin. The show features an entirely new score featuring music and lyrics by Eric Idle and John Du Prez, along with three songs from the 1975 film. Telling the legendary tale of King Arthur and the Knights of the Round Table, and their quest for the Holy Grail, Monty Python's SPAMALOT features a chorus line of dancing divas and knights, flatulent Frenchmen, killer rabbits and one legless knight who create unforgettable musical production numbers that Eric Idle promises will be "as good as or quite likely better than any other show with killer rabbits and a legless knight opening on Broadway or in Chicago this season." For more information, visit www.MontyPythonsSpamalot.com.

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