CARLSBAD, Ca. - October 4, 2006 - Upper Deck brings joy to the upcoming holiday season with an exciting medley of sports and entertainment card sets, trading card games and collectibles. Partnering with globally renowned sports entities and entertainment companies such as the National Football League, the National Basketball Association, Major League Baseball, the National Hockey League -- as well as KONAMI, Marvel, DC Comics, Nickelodeon, Disney, Kryptyx and Blizzard Entertainment™ -- this year's holiday line-up includes the following products:

Yu-Gi-Oh! TRADING CARD GAME
Upper Deck offers an exciting array of Yu-Gi-Oh! TRADING CARD GAME products this holiday season, beginning with the award-winning Yu-Gi-Oh! TCG Collectible Tins (SRP: $19.99). Always a holiday favorite, the collectible tins are anticipated to be one of the hottest-selling toys of the season. Each unique tin features a favorite monster on the cover and gives Yu-Gi-Oh! TCG collectors a chance to collect previously released boosters, brand new cards and powerful variant cards. Tins featuring Elemental Hero Neos, Cyber Dragon and Raviel Lord of Phantasms are currently available; tins featuring Elemental Hero Shining Flare Wingman, Hamon Lord of Striking Thunder and Uria Lord of Searing Flames will be released in November.

Additionally, Upper Deck Entertainment (UDE) will release the newest Yu-Gi-Oh! TCG Structure Deck Dinosaur's Rage (SRP: $9.99, November), as well as the newest expansion set Cyberdark Impact ($3.49, December), complete with 10 brand new Cards from the Yu-Gi-Oh! GX series.

HERALDS OF GALACTUS COLLECTOR SET
A perfect gift for Marvel comic fans, Upper Deck will release the Heralds of Galactus™ Collector Box (SRP: $34.99, October) featuring all the familiar characters cosmic beings fans have come to love. Each collector box spotlights stunning artwork of the Devourer of Worlds himself, Galactus, as well as his most famous herald, the Silver Surfer. This unique set contains two deck boxes, six exclusive variant extended art foil cards, 130 tournament-worthy deck sleeves featuring art from the Heralds of Galactus Booster set and four booster packs.

INFINITE CRISIS COLLECTOR SET
Comic and trading card game (TCG) fans can choose the fate of the DC Universe with the new Infinite Crisis Collector Box (SRP: $34.99, October). The perfect gift for comic book fans and gamers alike, this unique collector set features stunning artwork spotlighting favorite characters from the Justice Society of America, Villains United, the Secret Six SuperHero and SuperVillain teams. The set also contains two deck boxes featuring art from the newly released Infinite Crisis booster set, six exclusive variant extended art foil cards, 130 Infinite Crisis-themed card sleeves and four Infinite Crisis booster packs.

AVATAR TRADING CARD GAME - Starter Sets and Booster Packs
Based on Nickelodeon's hit animated series "Avatar: The Last Airbender," the Avatar Trading Card Game (SRP: $12.99 each Starter Set; $3.49 each Booster Pack) combines the amazing world of Waterbenders, Earthbenders, Firebenders, and Airbenders and features the exciting adventures of Aang - a reluctant hero who must lead the fight against the evil Fire Nation to restore balance in his war-torn world. Avatar fans can execute all the signature bending moves of Aang and the entire cast with UDE's lightning-fast one-on-one card QuickStrike™ game system, foil Zenemental cards and slide-open Chamber Cards, which allows players to reveal hidden moves, and simulate all the action seen on the hit television series. Using the QuickStrike system, the trading card game is compatible with future releases on the QuickStrike system. The Avatar TCG is currently available.

PIRATES OF THE CARIBBEAN TRADING CARD GAME - Starter Sets and Booster Packs
Upper Deck Entertainment (UDE) invites trading card game fans to engage in the swashbuckling adventures of sword fighting, cannon fire and the search of pirates plunder with UDE's Pirates of the Caribbean Trading Card Game (SRP: $12.99 each Starter Set; $3.49 each Booster Pack). Based on Disney's summer 2006 big-screen blockbuster "Pirates of the Caribbean: Dead Man's Chest," the trading card game features original artwork and UDE's brand new lightning-fast QuickStrike game engine, which makes the game compatible with future releases on the QuickStrike system. The game also features the exclusive Doubloon Cards - a gold foil coin card that allows players to release their pirate's full potential. These special cards are also randomly inserted in every pack. The Pirates of the Caribbean TCG is currently available.

GROSS OUT TRADING CARDS
A celebration of all things crude and foul, Gross Out (SRP: $.99, currently available) trading cards aim to amuse collectors by combining humor and entertainment with answers to the why, what and how of all things sick. The perfect tool for parents and teachers to educate kids about science, natural history and quirky human behavior, the 80-card set highlights every vomit-inducing topic from pee, poop, snot, bug infestation, indigestion and cold sores, to name a few. Additionally, each pack contains one special Power Card which allows collectors to "Power Up" their abilities in the Gross Out online game and access the various game zones based on the five human senses - touch, taste, sound, sight and smell. The online game can be found on http://www.grossout.net - the official Gross Out website that will soon feature a fun series of Gross Out's one-minute Webisodes starring the Gross Out comic characters and their hilarious and gross adventures.

WORLD OF WARCRAFT TRADING CARD GAME - Starter Set and Booster Packs
Setting the mark as the industry's leader in innovation, UDE is pleased to release the most-anticipated trading card game to date based on the biggest name in the Massively Multiplayer Online Role Playing Game (MMORPG) genre, World of Warcraft®. Teaming up with award-winning and internationally recognized online computer gaming company Blizzard Entertainment®, Inc., the trading card game allows fans to take on the roles of heroes as they explore, adventure and quest across a vast world. Heroes of Aezeroth Starter Sets will include 33 cards, two booster packs, three Epic-sized cards and a rulebook packaged in the new UDECK plastic storage case. Each Heroes of Aezeroth Booster Pack will include 14 regular cards, one UDE Rewards card and one 1 regular-sized Hero card per pack. The World of Warcraft TCG will be available on October 25 (SRP: $14.99 each Starter Set; $3.89 each Booster Pack).

2006 UPPER DECK MLB CARD PRODUCTS
First introduced in 1989, the Upper Deck brand has become synonymous with sports card quality, innovation and value. Those elements that helped revolutionize the industry back in 1989 are still evident in 2006 with this holiday season's 2006 Upper Deck (SRP: $2.99 each pack, currently available), Upper Deck Series 2 Baseball (SRP: $2.99 each pack, currently available) and Upper Deck Update (SRP: $2.99 each pack, currently available) trading card sets featuring award-winning photography, large collectible base sets, exciting rookies and innovative inserts that infuse these brands with an inexhaustible appeal to both collectors and sports fans. Each set features a wide assortment of game-used cards and autographs, proving once again that Upper Deck provides the most complete collecting experience in the industry.

2006 UPPER DECK NFL CARD PRODUCTS
The 2006 NFL season will no doubt highlight an amazing rookie class headlined by instant playmakers Reggie Bush, Matt Leinart, Jay Cutler, Vince Young and Mario Williams, to name a few. Upper Deck brings these dynamic rookies -- in addition to veteran gridiron warriors Peyton Manning and Brett Favre - to life with Upper Deck NFL Rookie Debut (SRP: $2.99, currently available) and Upper Deck Football (SRP: $2.99 each pack, currently available), two action-packed sets featuring highly collectible rookie cards, memorabilia and autographs available only in Upper Deck product.

2006-07 UPPER DECK NFL LICENSED DIE-CAST VEHICLES
The perfect stocking stuffer for sports fans, Upper Deck's magnificent selection of NFL die-cast vehicles (SRP: $3.99-$12.99, currently available) sport the logos and team colors of favorite football teams. These expertly crafted depictions of vintage vehicles, such as the 2006 Chevrolet Corvette and 2006 Ford Mustang GT (available with player trading card or rookie player trading card), and team-branded Chevy Escalades and Peterbilt Tractor-Trailer rigs, allow collectors to cruise around with home or away team versions of their favorite cars. In addition, collectors can also look forward to the exciting new SuperBowl Event Tractor Trailer available in December.

2006 UPPER DECK NBA CARD PRODUCTS
Upper Deck Basketball sets are widely regarded as being the best on the market year in and year out with the inclusion of exclusive spokesmen like Michael Jordan and LeBron James. In addition to featuring the biggest stars on the hardwood, each year Upper Deck signs the best and brightest future stars -- this year is no exception with Upper Deck Basketball (SRP: $2.99, November) and Upper Deck Rookie Debut (SRP: $2.99, currently available), two fully loaded card sets featuring hot rookies, special insert sets and special signature cards in each set.

2006 UPPER DECK NHL CARD PRODUCTS
With an exclusive relationship with the National Hockey League and the National Hockey League Players' Association, Upper Deck brings the games' biggest stars such as Mario Lemieux and Joe Thornton, not to mention the best young players like Sidney Crosby and Alexander Ovechkin, to collectors each season. Utilizing vivid photography and imagery, Upper Deck offers three spectacular card sets this holiday season that brings hockey fans closer to the game. Featuring action-packed rookie, signature and memorabilia cards in each set, Upper Deck's offerings include 2006-07 Upper Deck Victory Hockey (SRP: $.99, currently available), 2006-07 Upper Deck Power Play Hockey (SRP: $2.99, November) and 2006-07 Upper Deck Series 1 Hockey (SRP: $2.99, November).

2006-07 UPPER DECK NHL LICENSED DIE-CAST VEHICLES
Offering a magnificent selection of die-cast collectibles this holiday season, Upper Deck releases quality-crafted NHL licensed die-cast vehicles (SRP: $3.99-$12.99, currently available) that sport the logos and team colors of favorite NHL teams. These expertly crafted depictions of the crowd favorite Zamboni (complete with player trading card), the 2006 Chevrolet Corvette and the ultra rugged Peterbilt Tractor Trailer are perfect for any die-hard hockey fan, not to mention, make for the perfect stocking stuffer.

UPPER DECK COLLECTOR BOX SETS
This holiday season, Upper Deck relives the greatest moments and record-breaking performances throughout the season, and spotlights the hottest rookies of the NFL and NHL with the exciting new championship memorabilia sets and special rookie box sets. Each box set features 50 regular-sized cards and a special oversized collectible commemorative card. The perfect gifts for sports fans and trading card collectors, Upper Deck is pleased to offer 2006 NFL Super Bowl Champions Box Set (SRP: $19.99, currently available), 2006 MLB World Series Champions Box Set SRP: $19.99, November 2006), 2006 NFL Rookie Premiere Box Set SRP (SRP: $9.99, currently available), 2006 NHL Rookie Class Box Set (SRP: $19.99, currently available) and 2006 Sidney Crosby Phenomenal Beginning Box Set (SRP: $9.99, currently available).

WALL STARS
Featuring today's top athletes and favorite Anime and superhero characters, Wall Stars are vibrant, reusable and repositionable wall decals that can be used to easily transform and decorate bedrooms and play areas without the worry of any damage to surfaces. This holiday season, Upper Deck offers exciting new Wall Stars (SRP: $14.99-$19.99, currently available) decals featuring Michael Jordan, LeBron James, Tony Hawk, Marvel Heroes (Spider-Man, Hulk, Wolverine, Captain America, Venom, Green Goblin, Human Torch, Thor and Ironman), Marvel X-Men (Wolverine, Cyclops, Jean Grey, Iceman, Magneto, Professor X, Beast, Angel and Toad), Yu-Gi-Oh! GX (Jaden, Sparkman, Winged Kuriboh, Elemental Hero Bubbleman, Elemental Hero Bladagem Elemental Hero Clay Man), Naruto (Naruto, Sasuke, Sakura, Gaara, Kakashi, the Sharingan Eye and Leaf and Desert Village Symbols) and NHL Teams (available December).

HISTORICAL BEGINNINGS
Upper Deck celebrates the finest moments of sport's greatest athletes with the Historical Beginnings (October and November) collectible figurine line. These officially licensed, polystone figurines offer 3-D, hand-crafted representations of some of sports' most defining moments. Mounted on a cherry wood base and complete with a brass name plate, Historical Beginnings provide exceptional quality and value. Featuring "Michael Jordan: 1988 Slam Dunk Competition Champion," "Babe Ruth: The Called Shot," "Ted Williams: .406 Season" and "Joe DiMaggio: 56-Game Hitting Streak," figurines, each 10-12 inch piece comes packaged in a high quality, four-color gift box that includes a cloth-lined interior and an insert booklet that highlights each player's significant moment.

UPPER DECK'S KING JAMES LEBRON VINYL FIGURINES
Upper Deck welcomes the new era of sports action figurines and collectibles, where urban aesthetics and iconic athletes meet to create hip All-Star vinyl figurines. Urban vinyl is the hottest underground trend in the toy industry and Upper Deck has become the first to introduce it to the sports marketplace with the launch of the product line earlier this year. Just in time for the holidays, Upper Deck will release the new King James (currently available) vinyl set - a follow-up to the highly-successful Nike LeBron vinyl set released earlier this year.

UPPER DECK UNSIGNED FRAMED PHOTO COLLECTION
Upper Deck's unsigned framed photo program captures both iconic legends and current superstars portrayed in key moments from their careers, providing sports fans with affordable framed photos to relive the greatest moments from the past. Legendary player photos will include the greatest players to ever suit up in MLB, the NBA and on the golf course. In the initial wave, Upper Deck will be offering eight different pieces highlighting moments from the careers of Michael Jordan, Babe Ruth, Lou Gehrig, Tiger Woods, Jack Nicklaus and Arnold Palmer. Each photo will be either in black and white or color depending on the era the moment took place. The unsigned framed photo program can be purchased exclusively on http://www.upperdeckstore.com for the holidays and will be available at participating retail outlets in 2007.

For more information on Upper Deck and its products, Internet users can log onto http://www.upperdeck.com or http://www.upperdeckstore.com.