PAWTUCKET, R.I. -- Oct. 23, 2002 -- Even though it's getting darker outside, you can still lighten things up inside with the newest version of LITE-BRITE. Just in time for Daylight Saving Time on October 27, Hasbro, Inc. introduces the first new version of the classic toy in its 36-year history. LITE-BRITE has been enjoyed by countless children to craft artistic creations with light, and now the new LITE-BRITE features four "canvasses" for kids to create light up pictures.
With the LITE-BRITE CUBE, Hasbro quadruples the fun for young artists who can create and save up to three pictures while they work on another - or they can have up to three friends join in the fun!
Childcare and toy experts agree that the most rewarding time for children can still be found through play in which kids can use their imaginations to make up their very own rules and engage in unlimited, hands-on activities that appeal to them.
Toy and children's lifestyle expert Chris Byrne, also known as "THE TOY GUY," agrees that kids naturally gravitate towards toys that allow them to express themselves creatively. "No matter the current toy trend, kids love toys where they are expressing themselves through the imagination," says Byrne. "The new LITE-BRITE CUBE is one of my top picks for the year because it offers both open-ended imagination-driven play, allowing them the classic experience of making pictures with light, while encouraging social play and the shared experience of creating with others. This is play in one of its purest and healthiest forms -- and one of the reasons Lite-Brite has been a hit for decades."
"LITE-BRITE is a classic toy that has stood the test of time, providing a fun, creative outlet for three generations of children since 1966," said David Fergenbaum, vice president of marketing for Hasbro, Inc.'s creative play brands. "When we started talking about introducing a new LITE-BRITE, it needed to deliver the same great play value of the original, while providing a new twist for today's kids. With the LITE-BRITE CUBE, we've achieved that goal, simply by giving kids more of a good thing."
The LITE-BRITE CUBE is recommended for children ages 4 and up. It features a carry handle and two-peg storage drawers that let kids bring the fun along with them wherever they go. Light bulb, 500+ pegs (including 30 POWER PEGS), 8 design pictures & 2 free-form sheets are included. Approximate retail price: $24.99. (Lite-Brite Cube on Amazon.com)
Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. (C) Hasbro, Inc. All Rights Reserved.
