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Basic Fun's 2011 Toy Fair Summary

Basic Fun Expands Preschool, Handheld Electronics & Impulse Lines with the Hottest Licensed Brands for 2011

February 2011 - Southampton, PA - Basic Fun, a division of The Good Stuff Company, expands its product lines across the board for 2011. The line features exciting new preschool items, handheld electronic games, and innovative impulse items featuring the hottest brands. Here's a sneak peek at the most anticipated Basic Fun products for 2011.

Basic Fun will expand its Fisher Price Classics Line with three new offerings based on the classic childhood favorites. They include: the classic Change a Disk Camera, School Days Desk and Looky Chug Chug. These full sized replicas include the working features of the originals and are styled to maintain the original vintage charm.

  • The iconic Changeable Disk Camera, originally introduced by Fisher Price in 1968, is back for a new generation of children to enjoy. This adorable camera features interchangeable picture disks that are advanced by pressing the "shutter" button. Other features includes a take along strap of the aspiring photographer on the go and a rotating flash cube. Comes complete with 4 picture disks featuring: Nursery Rhymes, Goldilocks and The Three Bears, Animals and Their Babies and A Visit to the City. SRP: $12.99.

  • One of the most iconic and beloved classic toys, the Fisher Price School Days Desk has provided children with countless hours of educational and pretend play. This updated version features the original chalk board, word stencils and all 26 letters with storage tray. The desk also features a compartment with doors for additional storage and a built in handle for carrying. SRP: $32.00.

  • First introduced in 1949, the Looky Chug-Chug has delighted children with its smiling face and blinking eyes. Our version features moving eyes, revolving pistons, a familiar chug sound and bell when you pull it along. SRP: $14.99

Continuing to expand its successful line of handheld electronic games, Basic Fun will introduce Tetris, Space Invaders, Hasbro Games and Mattel Classics in miniature carabiner format. These scaled down miniatures work just like the originals for fun and frenzied game play on the go! Retail prices range from $9.99 to $14.99.
  • SPACE INVADERS: Defeat your enemy as they descend upon you in this video game classic!

  • BATTLESHIP: The strategic game play you love is now available in electronic carabiner format! Battle your opponent and try to sink their fleet before they sink yours!

  • OPERATION: It takes a steady hand! Now you can test your operating skills on the go with the Operation electronic carabiner. A clever new take on this classic game.

  • YAHTZEE: "Yahtzee!" Your favorite dice game is now contained in electronic carabiner format. Perfect for travel, this take everywhere version offers all the fun and excitement of the traditional game.

  • MATTEL FOOTBALL & BASEBALL: Based on the hugely popular, 1977 electronics handhelds by Mattel, Basic Fun introduces scaled down versions of the original Football and Baseball games. Each game plays just like the original and features retro housing and graphics!

Basic Fun will also expand its line of Koosh to include new colors, sizes and co-branded styles. A vibrant array of fluorescent colors make up the new Koosh ball and the Mondo Koosh ball assortments. The assortments feature hot pink, bright green, electric blue, vivid orange and contrasting black. The new Mondo Koosh is an oversized, 4" diameter ball that's even more fun to throw and catch. SRP - core Koosh ball: $3.99. SRP - Mondo Koosh: $6.99.

On the co-branded end, Basic Fun has taken your favorite Phineas and Ferb characters: Phineas, Ferb and Perry and made them into collectible Koosh balls. Each ball incorporates the characters head and arms into a Koosh ball "body" for a fun and wacky mix. Collect them all! SRP: $6.99.

And lastly, Basic Fun introduces two new lines that feature fun and innovated takes on the classic pen and crayon: Doodle Twist and Unravels. Doodle Twist combines all the fun of games with the function of a pen. Each comes complete with a pull out, retractable game board. Game pieces store in the twist open compartment on top of the pen. A fun and creative way to write! Each Doodle Twist also features your favorite Disney characters: Lightning McQueen, Mater, Phineas and Ferb. SRP: $6.99

Unravels gives a new twist to the classic wax pencil! Colorful on the outside and bursting with hidden messages, jokes and fortunes on the inside, Unravels is the first crayon that gives more than just color. Pull the string to reveal the crayon and inside you'll unravel over 30 messages. Trade messages with friends, post them to your bulletin board or tape them to your locker. The more you unravel, the more fun you'll have! SRP: 1.00.

Basic Fun, a division of the Good Stuff Company, reinvented the impulse toy category with its innovative line of miniature working toys based on the world's most beloved brands. Now with over 80 licensing agreements from industry leaders such as Hasbro, Disney and Cartoon Network, Basic Fun continues to lead the category with inventive, high quality toys and accessories.

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