Raving Toy Maniac

Warner Bros. Consumer Products Unveils Wonderful Product Lineup for the 75th Anniversary of "The Wizard Of Oz"

Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares

Burbank, Calif., February 13, 2013 – Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of "The Wizard of Oz" in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved properties in all of film history, which will inspire a range of product across multiple categories including toys, collectibles, games and more.

Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair

MEGA Brands and Mattel continue to expand construction lines

MONTREAL/NEW YORK, Feb. 10, 2013 - MEGA Brands launches its brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American International Toy Fair. Toy insiders will get a full preview of the highly-anticipated construction line hitting stores this summer.

Following their successful launch of the Mega Bloks Barbie line in Holiday 2012, MEGA Brands and Mattel continue to expand the construction category with a full range of building sets based on the iconic and best-selling Hot Wheels® brand. Mega Bloks Hot Wheels brings together the speed, action and performance of this world famous boys brand with easy building fun, cool action features and the world's first collectible Hot Wheels micro-action-figures.

Warner Bros. Consumer Products Zooms into Toy Fair Season with the Debut of its Worldwide Toy Program Supporting this Summer's Highly Anticipated Film Man Of Steel

Vast Portfolio of Theatrical, Television, Animation and Super Hero Fare to be Showcased

Burbank, Calif. – January 30, 2013 – Warner Bros. Consumer Products (WBCP) zooms into this year's exciting Toy Fair season with a roster of global licensees ready to support the Studio's portfolio, led by this summer's tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. With an impressive lineup driven by powerhouse properties that stretch from DC Comics Super Heroes and The Hobbit Trilogy to The Big Bang Theory and Looney Tunes, WBCP and its renowned licensees are rolling out new toys and collectibles that will reach fans of all ages.

Royal Caribbean International And Barbie® Set Sail Together To Offer First-Ever Barbie™ Experience At Sea

Girls Can Enjoy Exclusive Themed Staterooms, Tea Parties, Fashion Shows and More Aboard the Industry's Newest Fleet

MIAMI and EL SEGUNDO, Calif., Sept. 10, 2012 -- Royal Caribbean International, in partnership with Mattel, is bringing the signature pink style of Barbie, the world's most popular doll, to the world's most innovative cruise line. The pop culture icon will come to the high seas for the very first time to invite girls to see what happens when Barbie becomes a part of their cruise vacation. The all-new Barbie™ Premium Experience, available exclusively on Royal Caribbean ships, is making its stylish splash aboard the cruise line's entire global fleet of 22 ships starting in January 2013 on select ships and rolling out to the remainder of the fleet by March 2013.

Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands

Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives

LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.

Crayola and Mattel Announce Colorful New Multi-Year Worldwide Licensing Partnership

Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App

EL SEGUNDO, Calif. -- April 11, 2012 -- Mattel, Inc., the world's largest toy company, and Crayola, the largest children's art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors.

Barbie Collector Unveils Hunger Games™ Katniss Barbie® Doll

April 9, 2012 - "May the Odds Be Ever in Your Favor."

Paying tribute to Katniss Everdeen, the reluctant heroine of The Hunger Games™ who is beloved by millions, Barbie® Collector introduces: The Hunger Games™ Katniss Barbie® doll for the adult collector.

The Katniss Barbie® doll depicts the strong and ever resourceful heroine as she enters the arena to defend herself in a brutal Government sponsored game which she has entered after volunteering to take her younger sister’s place.

She wears a black hooded jacket with orange trim, a black t-shirt, army green cargo pants and utilitarian brown boots.

On her shoulder, she totes her trusted bow and arrow and of course, proudly wears her mockingjay pin on her lapel to symbolize freedom. Her hair is fastened into her signature, loose braid.

Barbie® Announces Plan to Turn the White House Pink with a Run for the Oval Office

Barbie® Doll Stands on Her Own (Literally!) for the First Time with the Barbie® I Can Be...™ President Doll

EL SEGUNDO, Calif. -- April 4, 2012 -- Today, Barbie® doll formally threw her pink hat into the presidential campaign ring by unveiling the new 2012 Barbie® I Can Be...™ President doll. The global icon will represent girls of all ages on her road to the "Pink House," serving as the "B Party™" candidate. Barbie® will hit the campaign trail with a full-scale "glam-paign" alongside her longtime political advisor – The White House Project®. With a designer pink power suit and a new Tumblr blog, Barbie® stands on her own (literally) as this campaign's sole female candidate.

NAAF Welcomes Barbie's Bald Friend

SAN RAFAEL, CA – April 9, 2012 – The National Alopecia Areata Foundation (NAAF) applauds Mattel's news that it will unveil a doll for children experiencing hair loss. The as yet unnamed doll is a bald friend of the iconic Barbie, and is expected to come with wigs, scarves, hats and other accessories.

The doll will not be available in stores. However, NAAF is scheduled to receive a quantity of the new doll upon release expected in late 2012 or early 2013, as well as a cash donation from Mattel to pay for shipping and administrative costs involved with shipping to children afflicted with alopecia areata. "We are very proud Mattel has selected us to carry this special doll, which will make so many children happy," said NAAF President Vicki Kalabokes.

MEGA Brands and Mattel announce worldwide licensing partnership

Barbie® and Hot Wheels® to be First Mattel Brands Included in New Collection

MONTREAL AND EL SEGUNDO, Calif., March 29, 2012 - MEGA Brands Inc. announced today a multi-year global licensing partnership with Mattel, Inc. - the world's largest toy company - to develop construction toys based on the world's most iconic kids brands, Barbie® and Hot Wheels®. The new lines will be available at retail starting in spring 2013.

This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

The Mega Bloks Barbie™ collection will provide girls with a completely new Barbie play experience. With a focus on creative play and customization, the possibilities are endless. The line will feature Barbie and her friends in a buildable world of fashion and dream locations.