The wonderfully wobbly WEEBLES toys from PLAYSKOOL are back for a new generation along with the same famous tagline, "Weebles Wobble, But They Don't Fall Down!(TM)" WEEBLES characters and children of all ages celebrated the return of the beloved toys today in the small town of Fishkill, New York, which became WEEBLEVILLE for the day per an official proclamation by the town supervisor. The carnival-like event was the first of many WEEBLES launch celebrations scheduled to take place at select Wal-Mart stores across the country in September and October.

To mark the WEEBLES launch, "Welcome to Weebleville" signs greeted residents throughout Fishkill, New York and hundreds of townspeople gathered in the WEEBLEVILLE TOWN CENTER outdoors at Wal-Mart where they experienced the world of WEEBLES first-hand. The launch activities included the "Weebles Wobble" Challenge where children in three age groups competed in a verbal race to repeat the classic "Weebles Wobble, But They Don't Fall Down!(TM)" phrase as many times as possible in 30 seconds. The winners in each age group were crowned honorary co-mayors of WEEBLEVILLE and also received prizes for their wacky wins.

The new WEEBLES toy line features wacky WEEHICLES and fun play sets like the WEEBLEVILLE TOWN CENTER and the WEEBLES BARN DANCE. A large cast of wobbly characters like DEMBY and DIDDY WISHINGWELL, NOOMIE WHIRLIGIGGLES and TOOEY WINKINGTON add to the fun.

"The WEEBLES line inspires toddler's imaginations and takes them into a wonderful world of wobbly fun," said Ira Hernowitz, general manager, PLAYSKOOL. "The simple joys of play are so important for today's kids and we're excited to be able to bring back the cherished WEEBLES brand for a new generation to enjoy."

The national WEEBLES Welcome Celebration will continue throughout September and October at select Wal-Mart locations around the country. WEEBLEVILLE will come to life in Atlanta on September 16, St. Louis on September 21, Kansas City on September 23, New Orleans on September 28, Dallas on September 30 and in Los Angeles on October 5. Each location will feature local celebrities, WEEBLES characters and fun activities for kids.

WEEBLES characters and playsets are available at Wal-Mart and other major retailers. For more information, please visit WEEBLEVILLE at www.weebles.com.

About HASBRO, Inc.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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