Matchbox Osbournes Collection
MOUNT LAUREL, NJ, November 25, 2002 - The MTV Emmy Award-winning reality series The Osbournes premieres its second season on November 26th, and Mattel Inc.'s Matchbox® Collectibles brand introduces a new line of miniature models of the vehicles driven by the famous TV family with "The Osbournes Collection."
"This loveable Rock 'n Roll family has been a huge hit with audiences worldwide. Fans everywhere are eager to own products based on the show's characters," said Matt Hautau, VP of Licensing and Marketing from Signatures Network - the exclusive licensing agent for The Osbournes. "We are pleased to team up with Matchbox® Collectibles to create The Osbournes Family Car Collection for fans."
"Matchbox® Collectibles has a rich history of creating die-cast vehicles using popular movie and television personalities. The overwhelming popularity of The Osbournes reality series made creating vehicles for the Osbourne family a natural fit for the brand," said Woody Rosenbach, VP Marketing, Mattel Mount Laurel Brands. "These vehicles are miniature die-cast replicas of the cars the family drives on the show."
The Osbournes Collection is part of the Matchbox® Collectibles Miniature Scale Entertainment Assortment. Each vehicle in the collection comes with a unique collector card shaped like a television set. The Osbournes Collection features the following die-cast vehicles:
- Limousine - Ozzy Osbourne
- Mercedes-Benz S500 - Sharon Osbourne
- Mercedes-Benz ML 430 - Kelly Osbourne
- Jeep® Willys - Jack Osbourne
Recommended for collectors 14 years and up, The Osbournes Collection has an approximate retail value of $4.00 per vehicle and will be available in December at major toy stores nationwide.
For more information, consumers can call 1-800-524-8697 or visit the Matchbox website at www.matchbox.com.
Signatures Network is a leading entertainment licensing and event merchandising company that holds the merchandising and marketing rights to more than 125 top music artists and entertainment properties including Ozzy Osbourne, The Osbourne Family, The Beatles, Britney Spears, U2, KISS, Alicia Keys, and Shakira among others. Signatures Network enables celebrities to extend their brand and surround fans with consistent messaging via powerful marketing opportunities, including licensing agreements; innovative product development; tour services and merchandising; retail distribution partnerships; and sponsorship and endorsement negotiations. For more information please visit www.signaturesnetwork.com
Mattel's Boys/Entertainment division portfolio of global brands includes some of the most popular products in the toy industry today. The division is comprised of three segments: Wheels, Entertainment licensed properties, and Games. The Wheels segment, which includes Matchbox®, Hot Wheels® and Tyco® R/C brands, appeals to kids ages three to 93 years old with a variety of toys, collectibles and consumer products. Mattel's exciting entertainment-inspired toy lines include Harry Potter™, SpongeBob SquarePants™, Yu-Gi-Oh!™, and Masters of the Universe®. Mattel Games include favorite classics such as UNO®, Magic 8 Ball®, Ker Plunk!®, and Fisher-Price® Games.
MATCHBOX and associated trademarks designated by ® and ™ are U.S. trademarks of Mattel, Inc., except as noted. ©2002 Mattel, Inc. All Rights Reserved. ©2002 JOKS, LLC. All Rights Reserved. JEEP® and the Jeep® grille design are registered trademarks of DaimlerChrysler Corporation. Jeep® Willys and its trade dress are used under license from DaimlerChrysler. ©DaimlerChrysler Corporation 2002. MERCEDES-BENZ trademarks used under license. Intellectual Property Rights licensed by DaimlerChrysler AG. All other trademarks are used under license or with permission.