Talking Simpsons Watches at Burger King
MIAMI, Nov. 22 -- There's no "time" like the present to stop by a BURGER KING(R) restaurant because THE SIMPSONS are appearing (and talking!) on the new Official Talking Watches, available for $2.39 with the purchase of any Value Meal or Kids Meal. From November 25 through December 29, 2002, participating BURGER KING(R) restaurants will offer four different collectible THE SIMPSONS Talking Watches, while supplies last.
"THE SIMPSONS Talking Watches mark the third component of our fourth- quarter promotion with America's favorite animated family and Fox Licensing & Merchandising," said Rick Dow, senior vice president, marketing programs and sales, Burger King Corporation. "These watches are sure to become collectibles for kids and adults who enjoy the great flame-broiled taste of BURGER KING(R) and 'THE SIMPSONS' irreverent humor."
Each Talking Watch uses digital recordings that, with the push of a button, deliver the familiar voices from the hit TV series. Each watch also has special design features such as decorated bands, translucent materials and oversized watch faces. There are four exclusive watches customers can choose from: the Family Drive watch featuring THE SIMPSONS kids whining "Are we there yet?" while Homer yelps "No!;" the Bart watch featuring Springfield's most famous fourth-grader exclaiming "Cool your jets, man!;" the Homer watch featuring the food fanatic crooning "Mmm ... burgers!" and the Krusty watch featuring the clown laughing "Hey kids, it's story time!" followed by his notorious cynical laugh.
"THE SIMPSONS Official Talking Watches make wonderful stocking stuffers and grab bag gifts because they offer great value for little money and are packaged in special gift boxes to reflect each watch theme," said Peter Byrne, Executive Vice President, Fox Licensing & Merchandising. "Plus, just as THE SIMPSONS appeal to all ages, the watches adjust to fit children and adults."
Not Found at the Kwik-E-Mart
Just for fans of THE SIMPSONS, BURGER KING(R) is bringing back SHAKE 'EM UP(TM) Fries with Cheezy Flavor Boost(TM) for a limited time. Little "Barts" and "Lisas" all over the country can play with their fries for just 25c more. Delicious, cheesy Shake 'em Up(TM) Fries are easy and fun to make in three easy steps: pour the fries into the Shake 'em Up Bag(TM), sprinkle on the Cheezy Flavor Boost(TM) from the seasoning packet attached to the bag, and then close and shake the bag until the fries are coated with cheese.
The new watches will be featured in both kids and general market advertising during the holiday shopping season. The television spots will run from November 25 through December 29, or while supplies last. There will also be in-restaurant displays for the Official Talking watches as well as the Shake 'em Up(TM) Fries.
About Fox Licensing & Merchandising
Twentieth Century Fox Licensing and Merchandising, along with Twentieth Century Fox Home Entertainment, comprise the retail-oriented strategic alliance of Fox Consumer Products. A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.
About Burger King Corporation
Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER(R), in 1957. The company and its franchisees operate more than 11,450 restaurants in all 50 states and 58 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY(R) food customization. BURGER KING(R) restaurants were recently voted "Best Place for Burgers"*. In the fiscal year ending June 30, 2002, the BURGER KING(R) system had system-wide sales of $11.3 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. To learn more about the BURGER KING(R) system, please visit the company's website at http://www.burgerking.com.
*Based on a June 2002 nationwide telephone survey conducted by an independent research firm of adults 18 and older who have eaten in fast food hamburger restaurants in the previous 30 days.