Raving Toy Maniac

Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

THE KRE-O BRAND FROM HASBRO "BUILDS" A MAJOR PRESENCE AT COMIC-CON INTERNATIONAL AND UNVEILS NEW STAR TREK AND TRANSFORMERS BUILDING SETS

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

Pawtucket, R.I. – July 6, 2012 - At Comic-Con, the KRE-O brand from Hasbro, Inc. boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.

June 30, 2012 - Hasbro has passed along a few details of some of the new GI Joe toys and action figures unveiled at the 2012 GIJoeCon:

First, Hasbro announced a brand new expression - G.I. Joe Micro Force - at JoeCon, debuting the first ever images of this fun new style of toys for the G.I. Joe brand!

Then, the crowd at the Con was treated to the world premiere of several new figures from 2013's G.I. Joe Retaliation 3.75-inch line:

Ultimate Duke
Ultimate Snake Eyes with Timber
Ultimate Firefly
Cobra Combat Ninja
Cobra Night Landing Mission with Cobra Eel
Crimson Guard
Ninja Showdown Assortment Wave 2

Additionally during the panel, Hasbro and Syfy games debuted an exclusive G.I. JOE: SPECIAL OPS online game trailer for fans at GIJoeCon. It will be viewable at http://www.syfygames.com/gijoe/media

HASBRO AND MARVEL ENTERTAINMENT REDEFINE SPIDER-MAN FOR A NEW GENERATION WITH AMAZING NEW TOY LINE

Check out the image gallery of 47 press images, or click the links below to view select images.

PAWTUCKET, R.I. (June 25, 2012) - Hasbro, Inc. is teaming with Marvel Entertainment and Columbia Pictures to bring a movie, comic book and toy icon to a whole new generation of kids. The highly anticipated new film THE AMAZING SPIDER-MAN will bring web-slinging action into 3-D for the very first time, and Hasbro will complement that immersive experience with a full line of action figures, role-play toys and innovative items that will make kids feel like they're "living" the adventure of their favorite wall-crawler.

Hasbro and the G.I. JOE Brand Return to New Orleans for 19th Annual G.I. JOE Convention

Iconic Brand to Celebrate Enduring Pop Culture Legacy, New Action Figures and More

PAWTUCKET, R.I. -- June 26, 2012 -- The G.I. JOE Convention also known as 'GIJoeCon', hosted by the G.I. JOE Collectors' Club and Hasbro, Inc., returns to New Orleans for its 19th annual celebration taking place at the Hilton New Orleans Riverside Hotel. Not only did the city play host to a memorable GIJoeCon in 2006, but it was also the site of much of the filming of G.I. JOE: RETALIATION, the upcoming movie scheduled to hit theaters on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki and more.

The festivities kick off on June 29th with a preview day for registered fans. The convention opens to the public on June 30th and July 1st. Attendees will get the opportunity to interact with G.I. JOE artists, creators, industry guests, and members of the Hasbro G.I. JOE brand and design teams, all paying tribute to the nearly 50-year history of the iconic brand that introduced the world's first action figure.

Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth

LAS VEGAS -- June 11, 2012 -- Hasbro, Inc. is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."

Sony Pictures Animation Drives TONKA Trucks To The Big Screen

Fully Animated Film To Be Produced By Happy Madison and Hasbro

CULVER CITY, Calif., June 11, 2012 -- TONKA, the Hasbro brand that for 65 years has stood for its line of toy trucks for children, will bring its TONKA toughness to the big screen in a fully animated motion picture to be produced by Sony Pictures Animation, Hasbro and Happy Madison Productions. The announcement was made today by Bob Osher, president, Sony Pictures Digital Productions, Michelle Raimo-Kouyate, president of Production for Sony Pictures Animation and Brian Goldner, president and CEO of Hasbro. The film will also be produced and developed by Goldner and Hasbro's senior vice president and managing director of motion pictures, Bennett Schneir and will be written by Fred Wolf.

The new TONKA project strengthens the growing ties between Sony Pictures and Hasbro, following the announcements that Sony Pictures is developing motion pictures based on Hasbro's RISK and CANDY LAND brands. CANDY LAND is also a Happy Madison project.

May 31, 2012 - Hasbro has sent word of a new contest:

Hello!

Hasbro is hosting THE AMAZING SPIDER-MAN Scavenger Hunt, an online promotion in support of the upcoming THE AMAZING SPIDER-MAN toy line based on the upcoming Marvel movie!

With the new Amazing Spider-Man movie swinging into theaters, Hasbro is giving kids 6-13 the chance to win the ultimate Spider-Man prize: a trip to Universal Studios in Orlando, Florida to experience the Spider-Man ride in 3D! From May 30-July 8, kids can log on to http://www.hasbro.com/spiderman for the chance to win the trip for 4, or one of 100 Amazing Spider-Man Electronic Figures. Kids can also play The Amazing Spider-Man Scavenger Hunt, where they'll search for missing toys. No purchase necessary. U.S. residents only; void where prohibited.

May 25, 2012 - Hasbro has sent an update concerning the fate of their GI Joe: Retaliation movie toys, now that the movie has been delayed until March 2013:

G.I. Joe is an ongoing consumer franchise and therefore there is merchandise available to consumers. There is a limited amount of G.I. Joe Retaliation product at retail now, but in light of the movie moving out to March 29, 2013, the majority of the movie line will be made available early next year in time for the film's release.

G.I. JOE: RETALIATION Film to Be Released in 3D

Hasbro Reaffirms 2012 Guidance that it Expects to Grow Revenues and Earnings Per Share Absent the Impact of Foreign Exchange

PAWTUCKET, R.I. -- May 23, 2012 -- Hasbro, Inc, and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.

"It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience," said Brian Goldner, Hasbro's President and CEO.