Raving Toy Maniac

Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition to Classic Game

Iron Gets Flattened After Fans Fail to Save the Classic Token

PAWTUCKET, R.I. -- February 6, 2013 -- The next MONOPOLY game token to 'Pass GO!' and collect $200 will be... the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the MONOPOLY "Save Your Token" campaign by receiving 31 percent of the fan vote.

Hasbro's Beloved EASY-BAKE Brand Celebrates 50 Years of Baking Sweet Memories

Milestone Anniversary for the Classic Cooking Toy Brand Commemorated with a Fresh Take on the Popular EASY-BAKE Ultimate Oven

PAWTUCKET, R.I. -- February 4, 2013 -- This year, Hasbro, Inc. celebrates 50 years of classic kitchen play with the iconic EASY-BAKE brand, stirring up culinary inspiration for generations of young chefs everywhere. To commemorate this milestone anniversary, the EASY-BAKE brand will 'mix things up' and unveil a new color scheme for its popular EASY-BAKE Ultimate Oven: a sleek silver, blue, and black model.

A pop culture staple since it first appeared in 1963 and one of Hasbro's top-selling items of today, EASY-BAKE ovens continue to be cherished favorites for bakers-in-the-making. In 50 years, more than 30 million EASY-BAKE ovens have been sold and more than 150 million mix refills used.

January 30, 2013 - Hasbro has released his update on their new 6-inch Star Wars action figure product line, promising more to come during Toy Fair in a few weeks:

Star Wars fans,

Yesterday, Hasbro's new line of collector-targeted Star Wars figures, Star Wars Black, was announced on USAToday.com, which will include both traditional 3.75-inch action figures and a brand-new scale, 6-inch figures. Hasbro is excited to now share with you its official photography for the first 6-inch Star Wars Black figure, X-Wing Pilot Luke Skywalker.

The official description for the 6-inch line is below:
STAR WARS® BLACK SERIES 6-INCH ACTION FIGURES
(Approximate retail price: $19.99; Ages: 4 & up; Available: Fall 2013)

Hasbro Announces Preliminary Results for the Fourth Quarter and Full-Year 2012

PAWTUCKET, R.I. -- January 25, 2013 -- Hasbro, Inc. today announced preliminary full-year 2012 results.

"In 2012, we met many of the objectives we set for Hasbro," said Brian Goldner, Hasbro's President and Chief Executive Officer. "Based on preliminary results, we returned the U.S. and Canada segment to historical operating profit levels; we grew revenues in the Games category against our 2012 objective of stabilizing revenues; and we grew revenues in our Girls category. We also experienced double digit growth in our emerging markets business and achieved profitability in most major emerging markets a year ahead of our plan."

Poppin' Mad: JOLLY TIME® Pop Corn Petitions Hasbro To Consider Popcorn MONOPOLY™ Game Piece

In a salty letter to Hasbro president, JOLLY TIME CEO cites tradition of popcorn and family game night, pleads company to join forces for a better future.

SIOUX CITY, Iowa, Jan. 18, 2013 -- Since 1935, families around the world have been getting buttery fingerprint stains on MONOPOLY dollars, and popcorn bowls have been flipped over hotels placed on Boardwalk. That's why today, JOLLY TIME Pop Corn – a 100-year-old, fifth-generation family-owned company – has publicly released a salty letter petitioning Hasbro to offer the option of a popcorn game piece.

The G.I.JoeCon 2013 Brochure is now available for download. Night Force action figures, the voice of Lady Jaye and so much more are coming to Indianapolis, Indiana April 4th - April 7th!

Fort Worth, TX - January 18th, 2013 - Fun Publications, Inc., licensee for Hasbro's official G.I.Joe Collectors' Convention, G.I.JoeCon, has released the brochure that details many of the toys, events and guests that will be featured at this year's convention that will take place at the JW Marriott from April 4th thru April 7th in the great city of Indianapolis. You can read and download the brochure at http://GIJoeCon.com.

Hasbro and The Tetris Company Announce New Face-to-Face Games Based on World-Famous TETRIS® Video Game

JENGA, BOP IT! Get TETRIS® Twist for 2013

PAWTUCKET, R.I. -- January 18, 2013 -- Today, Hasbro, Inc., a global leader in gaming, and The Tetris Company, LLC, the exclusive licensor of the TETRIS® brand, announced a licensing deal to bring TETRIS, one of the world's most successful video game brands, into a new world of face-to-face gaming developed by Hasbro. Through this agreement, Hasbro has obtained the license to manufacture and globally market multiple face-to-face games based on the TETRIS brand.

"For almost 30 years, the TETRIS game has been played by hundreds of millions of players across nearly every mobile and video gaming platform," said Henk Rogers, Managing Director of The Tetris Company. "We're thrilled to be teaming up with Hasbro to expand the TETRIS brand and give our fans fun, challenging face-to-face formats to experience the 'Tetris Effect' in a unique way."

Hasbro to Lock up Classic Monopoly Icon Forever

Worldwide Online Vote Asks Fans to Decide Which Game Piece Will 'Go to Jail' and Which New Token Will Pass 'Go!'

PAWTUCKET, R.I. -- January 9, 2013 -- Starting today, the fate of the Scottie dog, race car, top hat and the five other beloved tokens in the classic MONOPOLY game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game. Will the shoe outpace the racecar? Will the battleship cruise past the wheelbarrow? Will fans be pressed if the iron is removed? Don't leave this one to "Chance" - it's up to fans to make sure that their favorite token will pass "GO!" and not "go directly to jail" by voting every day at http://Facebook.com/Monopoly, now through February 5, 2013.

Hasbro and PopCap Announce New Face-to-Face Games Based on the Hit Franchise Bejeweled

First-Ever Physical Bejeweled Games Coming in Early 2013

SEATTLE -- January 7, 2013 -- Today, Hasbro, Inc., a global leader in gaming, and PopCap Games, maker of some of the world's most popular video game franchises and a division of EA, announced a licensing deal to bring some of PopCap's blockbuster properties into a new world of face-to-face games developed by Hasbro. Through this agreement, Hasbro has obtained the license to develop and distribute a wide range of physical games based on PopCap's properties, including Bejeweled.

"Hasbro shares PopCap's vision and commitment to high quality and endlessly enjoyable game play," said Brennan Townley, Director of Brand Licensing at PopCap Games. "We're thrilled to work with Hasbro to create unique game experiences around PopCap's intellectual properties that expand our brands in authentic, meaningful ways."

January 7, 2012 - Hasbro has released a new update about some of their Star Wars action figures:

Star Wars fans,

The Droid Factory line which was slated for spring 2013 has been cancelled. We were very excited about this line at its inception and wanted to give fans an early sneak peek when we unveiled it at Star Wars Celebration this past summer. Unfortunately since then, through the course of development, we realized that the price would have to be increased and we felt that the value we were adding with the droid parts was no longer substantiated.

As a result, we have decided to rework our 3.75" figure program to create a line that is on-par with the quality and pricing of the Vintage Collection. Many of the figures intended for the Droid Factory will become available in this new line in the fall. We'll be able to share more news on this at Toy Fair.