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Toys R Us Canada Launches Website

tru_eh.gif - 4523 BytesToys "R" Us Canada today announced its move into cyberspace with the launch of its all new Canadian Web site. Consumers north of the 44 parallel can visit Toys R Us on-line for information on the latest video game releases, hottest new toys, store locations and much more.

"Having a Canadian Web site allows our customers to access Canadian specific information about pricing, special offers and promotions," says Mary Zanette, Director of Marketing, Toys R Us Canada. "The new site will help our customers keep up with ever-changing hot selling games and toys."

This first incarnation of the Toys R Us' Canadian Web site is not e-commerce ready, because the company will become part of the toysrus.com site later in 2001. "We want to make sure that distribution and the numerous other factors involved with on-line purchasing are seamless for the consumer," says Zanette.

Toys R Us, the world's leading resource on kids, families and fun currently operates 1,543 stores: 707 toy stores in the United States; 469 international toy stores, including franchise stores; 201 Kids R Us children's clothing stores' 137 Babies R Us stores and 39 Imaginarium stores.

[Posted 11/06/2000]

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