From Stuffers to Pre-Made Themed Toy Baskets, KB Toys Offers Parents and Grandparents a Healthier Alternative to the Traditional Candy Basket

PITTSFIELD, Mass., March 15, 2007 -- KB Toys, the nation's largest mall-based specialty toy retailer, is making Easter shopping as easy as a hop, skip and a jump this season. And for those seeking a healthier alternative to the traditional candy basket, several creative options are available. Start by selecting a theme that matches the child's interests, from arts and crafts to Hot Wheels® or Barbie®. Then KB Toys can help shoppers build their own basket or select a fun themed toy basket that is sure to delight.

An Easter gift doesn't have to come packaged in a traditional wicker basket. KB Toys suggests getting creative and starting with a beach pail, doll carrier or plastic dump truck as the "basket" and adding stuffers to fit within the theme. KB Toys has several egggcelent themed basket suggestions for customers looking to score good marks for the Easter Bunny.

KB Toys Easter Basket Theme Suggestions

Artistic Theme -- Fill a beach pail with creative goodies and let your child's imagination run wild! Stuffers including crayons, PLAY-DOH, paint sets and jewelry making sets, complete this artistic-themed Easter Basket.

Action Figure Theme -- Try this Easter basket, fit for any aspiring super hero! Start with a Star Wars Helmet and fill it with stuffers like Star Wars Galactic Heroes or Spider-Man and Friends Action Figures.

Barbie® Theme -- Create a Barbie® wonderland starting with a doll carrier as your basket. Stuffers such as the Barbie Fairytopia® doll and Barbie® accessories complete this Easter basket sure to delight any little princess!

Diecast Car Theme -- Fill a plastic dump truck with the child's favorite Matchbox cars or figures from the "CARS" movie. Then watch them race off to play on Easter morning!

Polly Pocket™ Theme -- Use a beach pail to hold a variety of pint-sized Polly Pocket™ dolls, accessories and sets. These tiny dolls pack big excitement for any little girl's Easter basket.

Gift cards featuring a child's favorite character are always a great addition to any Easter basket. KB Toys will wrap all Easter baskets, whether pre-made or custom-made, in decorative cellophane and tie each with a ribbon.

"Easter is becoming more and more of a gift giving holiday, and it is one of our busiest times of the year," said Ernie Speranza, Chief Marketing Officer for KB Toys. "This tells us that parents are moving away from the traditional candy-only Easter baskets and are seeking healthier alternatives like crafts and toys which can engage a child's mind and foster physical activity."

For any grandparents shopping for Easter baskets for their grandkids, KB Toys offers adults at least 50 years of age the ability to save 10 percent off their entire purchase every Tuesday all year long with its Grandparents' Rewards Club.

About KB Toys
KB Toys, Inc. is the nation's largest mall-based specialty toy retailer, operating more than 600 stores in 44 states, the American Territory of Guam and the commonwealth of Puerto Rico. Headquartered in Pittsfield, Mass., the privately-held company has been delighting children and parents alike with the fun of toys for more than 80 years.