Several Toys Quietly Emerge as 2006 Holiday Best Sellers at The World's Greatest Toy Store

WAYNE, N.J., Dec. 14, 2006 -- With the countdown to Christmas well underway, today Toys "R" Us announced some surprise hit toys that have customers turning out in large numbers at its stores across the country. From New York to California and Alaska to Florida, enthusiastic shoppers have demonstrated that the only truly hot toy is the one that puts a smile on the face of that special child on their list.

"There is tremendous innovation in the toy industry this year, and beyond the hot toys that everyone has been talking about, customers are finding lots of other items to delight the kids in their lives this holiday season," said Ron Boire, President, Toys "R" Us, U.S. "When parents search for that perfect gift, the broad assortment of toys available at Toys 'R' Us offers more choices than can be found anywhere else."

Among the very best sellers this season are expected top performers featured on the 2006 Toys "R" Us "Fabulous 15" list, including Tap Dancing Mumble from Thinkway Toys, "T.M.X."™ Elmo from Fisher-Price, Pink Nitro Notebook™ from VTech(R), Designer's World™ from Tiger® Games and Wii™ from Nintendo®. Additionally, the following items are some of the surprise hits that kids of all ages are putting at the top of their wish lists (in alphabetical order):

ATM Machine from YOUniverse™ Girl
With the ability to key in a secret PIN, a realistic security camera and a big screen that provides account information, this ultimate pink ATM Machine acts just like the real thing. Including a motorized bill feeder to deposit paper money and a coin slot for change, children can learn the value of saving. By inserting their credit card, the ATM Machine will display their current account balance. This Toys "R" Us exclusive requires 3 AAA batteries (included). Ages 8 and up.

Cabbage Patch Kids® Newborn Check-Up Center from Play Along®
Aspiring doctors can now take care of their newborn with the Cabbage Patch Kids Newborn Check-Up Center. This great set encourages hours of imaginative play, while children nurture, love and care for their baby. Children can provide the finest care for their baby with the included examination table, light up monitor with two X-ray slides, stethoscope, thermometer, earscope, syringe and eye chart. Each Cabbage Patch Kid Newborn even comes with its own name, personalized birth certificate and adoption papers. No batteries are required for this Toys "R" Us exclusive. Ages 3 and up.

Deal or No Deal™ The Interactive DVD Game Show from Imagination®
Deal or No Deal fans can recreate the excitement of the hit game show in the comfort of their living room, while playing along with Howie Mandel. Players can even create a unique Deal or No Deal challenge by competing against a friend in two-player competition. No batteries required. Ages 13 and up.

Disney's The Little Mermaid Magical Talking Kitchen from CDI, a division of JAKKS Pacific™
With the special edition Disney's The Little Mermaid Magical Talking Kitchen featuring Ariel, girls can pretend to cook and bake to their heart's content. Featuring realistic kitchen sounds and phrases, a light-up oven, 16 accessories and a magical cookbook, kids can imagine serving up a delicious dish to all their friends. This Toys "R" Us exclusive requires 2 AA batteries (not included). Ages 3 and up.

Dora the Explorer™ Dora's TV Explorer Phone from VTech®
Kids can go on adventures with Dora the Explorer and Boots as they lead the Big Drum Parade, visit the Banana Grove and help Boots' Daddy fix a roller coaster at the Amusement Park. With age appropriate activities, kids can explore numbers, shapes, colors, counting, Spanish words and much more. Featuring two ways to play, the Dora TV Explorer Phone either hooks up to the family television or can be played on the go. This Toys "R" Us exclusive requires 4 AA batteries (not included). Ages 3 and up.

High School Musical DVD Board Game from Mattel®
Kids can launch themselves into the hit Disney Channel movie High School Musical with this interactive DVD game as they enjoy video clips, original outtakes and all of the songs and dances from the film. Kids can compete against their friends in four challenging categories, including Outtakes, Song, Dance and Relationship. The first player to make their way around the school for the final callback audition is the winner. Ages 8 and up.

Lincoln Log® Big L Ranch™ from K'Nex®
It's always a great day on the Big L Ranch. Kids can build an Old West ranch complete with farm animals and ranch hands. The playset features classic Lincoln Logs with all-wood pieces that provide hours of fun. No batteries are required for this Toys "R" Us exclusive. Ages 3 and up.

Magtastik™ Wonder Coaster™ from MEGA™ Bloks
The Magtastik Wonder Coaster brings the joy of amusement parks and roller coasters right to a child's playroom. With lights and sounds, the coaster uses the power of magnets to create an action-packed thrill ride. Easy for a child to operate, it features a light-up Ferris Wheel with a handle to spin the wheel and magnetic lift cars that coast on the track. There is even a surprise tunnel that launches magnetic balls with just a push of a button. 3 AA batteries required (not included). Ages 3 and up.

Polly Pocket™ So Hip Cruise Ship™ from Mattel®
With more than 10 activities for Polly Pocket and her friends, this ultimate cruise ship is the coolest vacation destination. Polly can wake up in her own bedroom and hit the stores to try on fun outfits and cute shoes. With her new accessories, Polly can venture outside for some fun activities, such as climbing the rock wall, sliding down into the pool, parasailing, relaxing in the hot tub or taking a siesta in the hammock. The play set includes 65 pieces and three friends for hours of fun. No batteries required. Ages 4 and up.

Sesame Street Sing & Giggle™ Tool Bench from Fisher-Price®
Combining several favorite friends from Sesame Street in a child-sized tool bench, kids can play with the Cookie Monster drill press, the Bert and Ernie circular saw and Oscar's trash can to complete all kinds of imaginary projects. With Elmo looking on and providing encouragement, kids can have fun using a hammer or screwdriver to fix things around the house. It also includes more than 40 phrases, songs, sounds and giggles. 3 AA batteries included. Ages 18 months and up.

About Toys "R" Us, Inc.

Toys "R" Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,500 stores, including 587 stores in the U.S. and 669 international toy stores, including licensed and franchise stores as well as through its Internet site at http://www.toysrus.com. Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 248 stores in the U.S. as well as on the Internet at http://www.babiesrus.com.