PAWTUCKET, R.I. -- October 26, 2006 -- This Halloween, parents across the nation can 'treat' their neighborhood ghosts and goblins to PLAY-DOH modeling compound. Hasbro, Inc.'s PLAY-DOH brand, America's favorite modeling compound for the past 50 years, joins in the ghoulish fun this fall with PLAY-DOH offerings designed specifically for Halloween. The PLAY-DOH HALLOWEEN TRICK-OR-TREAT BAG and HALLOWEEN BOWL encourages kids to creatively express their seasonal spirit and serves as a healthy alternative for those moms looking to give kids something other than sweets.

"Halloween isn't just about candy, it's about having fun," said Leigh Anne Cappello, vice president of marketing for Hasbro's preschool brands. "Kids of all ages will love finding colorful PLAY-DOH compound among their treats. It's a great way to celebrate Halloween long after the candy is gone."

Hasbro's HALLOWEEN TRICK-OR-TREAT BAG includes 20 one-ounce cans of black, orange, red, yellow, green and purple compound. The HALLOWEEN BOWL is a festive orange color and is filled with 45 one-ounce cans PLAY-DOH. The cute, convenient one-ounce cans of PLAY-DOH compound featured in both Halloween-themed products are the perfect size to dole out to eager trick-or-treaters. The PLAY-DOH HALLOWEEN TRICK-OR-TREAT BAG is available now at mass market retailers for an approximate retail price of $3.99. The PLAY-DOH HALLOWEEN BOWL is available now at mass market retailers for an approximate retail price of $9.99.

Hasbro Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the United States, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.