LOS ANGELES -- Dec. 5, 2005 -- MGA Entertainment, manufacturer of the popular BRATZ™ fashion dolls, is proud to announce its 2nd BRATZ™ Celebrity Charity Auction beginning today, December 5th at 6pm (EST) on EBAY. 27 one-of-a-kind Celebrity and Band signed BRATZ Rock Angelz™ Fashion Dolls and 1 one-of-a-kind Celebrity signed BRATZ Rock Angelz™ Concert Stage with BRATZ Roxxi™ doll will be available for bidding through Monday, December 12th. Signatures were collected at The 2005 MTV VIDEO MUSIC AWARDS® held in Miami this past August and the FASHION ROCKS CONCERT held in New York City in September.
"This is a great chance for both celebrity AND BRATZ fans to bid on these very cool, one-of-a-kind signed dolls with the monies raised benefiting a very important cause. It's important to give back, especially during the holiday season," said MGA VP of Public and Media Relations Dave Malacrida.
Artists and celebrities such as Duran Duran, Fergie from The Black Eyed Peas, Shakira, the cast of MTV's "Laguna Beach," Lisa Marie Presley, Eva Longoria and Jesse McCartney, to name a few, have left their famous marks in order to raise money for The National Children's Leukemia Foundation. For more information on this BRATZ™ Celebrity Charity Auction please visit: www.ebay.com/rockangelz.
About MGA ENTERTAINMENT
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ™ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ™ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ™ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. Please visit: www.mgae.com, www.bratz.com.
About the NATIONAL CHILDREN'S LEUKEMIA FOUNDATION (NCLF):
The NATIONAL CHILDREN'S LEUKEMIA FOUNDATION (NCLF) is one of the leading non-profit organizations in the fight against leukemia for children. NCLF sponsored activities and programs include: Support Network, Patient Advocacy, Bone Marrow Donor Search and the Make-A-Dream Come True program... just to name a few. NCLF's main objective is to provide the cure for children and to ease a family's burden during their hospital stay. NCLF recognizes that as important as treatment is in the management of the disease of leukemia, it's also equally important to make families and patients alike as comfortable as possible, and to provide glimmers of sunshine and a break from the rigors of the hospital routine. Their Make-A-Dream Come True program endeavors to do exactly that. The program, just one component of their family services, is designed to fulfill the dreams and wishes of young leukemia patients, both by answering their individual desires, and by arranging trips, outings, and private introductions that fulfill dreams common to children of all ages. To learn more about the National Children's Leukemia Foundation, please visit: www.leukemiafoundation.org.
