Los Angeles - October 27, 2005 - MGA Entertainment and Fashion Doll Phenom BRATZ ROCK ANGELZ Self-Titled feature movie had its world premiere on Cartoon Network Sunday October 23rd and drew an outstanding 4.9 rating with over one million kids nationwide tuned into the special presentation.

"We are very excited about these ratings!" said MGA CEO Isaac Larian. "These results are truly amazing considering there was very little promotional marketing behind this screening and traditionally, mostly boys tune into Cartoon Network."

Additionally, MGA announced that its products for this fall are selling at a brisk rate at retail.

"We are seeing retail sales increases of 30-40% compared to same time last year, despite a difficult toy market and the momentum is building."

MGA Entertainment, a consumer entertainment Products Company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home d�cor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more.

Please visit: www.mgae.com, www.bratz.com.