First quarter 2005 net sales were $134.7 million, an 82% increase from the $74.0 million recorded in the comparable period last year. Net income for the first quarter was $10.1 million, or $0.34 per diluted share, compared to $3.8 million, or $0.15 per diluted share, reported in the first quarter of 2004.

"We are off to a strong start in 2005, and are proud that Wal-Mart, the nation's largest retailer, recognized JAKKS Pacific this past Friday as Toy Vendor of the Year," said Jack Friedman, Chairman and Chief Executive Officer, JAKKS Pacific. "The performance of our products at retail has given us an outstanding first quarter, in which we achieved top-line growth in our traditional toy and international categories, and improvements in both operating efficiencies and increased shelf space at all of the leading retailers. We continue to enhance our long-term growth prospects with the introduction of new licensed and non-licensed products, including our innovative Fly Wheels(TM) vehicle product line marketed under the Road Champs brand, and our Sky Dancers® action doll line and Doodle Bear® plush line, both marketed under our Play Along division."

First quarter revenue was highlighted by JAKKS Pacific's Plug-It-In and Play TV Games(TM) line and strong market reception for the new Fly Wheels vehicle line, as well as a contribution from JAKKS' Play Along division with the continuing performance of its Care Bears® and Cabbage Patch Kids® product lines. JAKKS plans to expand shelf space for its Fly Wheels line in the traditional mass market and drug store channels, as well as in non-traditional locations, such as auto-related retailers, in coming quarters. Additionally, a number of other licensed and non-licensed product lines performed well in the quarter, including Sky Dancers, Doodle Bear, WWE® action figures, Nickelodeon® Splish Splat(TM) and other compounds, and Vivid Velvet® activities.

Stephen Berman, President and Chief Operating Officer, stated, "We remain confident that our strong portfolio of brands, combined with our commitment to product innovation and advertising, will enable our company to achieve another record year of revenue and earnings. Ms. Pac-Man® continues to be a strong seller, and we will have more than 20 new exciting titles planned for our TV Games product line, including Star Wars®, Mortal Kombat®, Superman(TM), The Batman(TM) animated series and numerous Nickelodeon properties. In addition to new titles, we are making technological advancements, with the recent introduction of wireless TV Games and the planned fall 2005 launch of our GAMEKEY(TM) expansion packs. The wireless and GAMEKEY(TM) technology was well-received at the recent Toy Fair, and we are excited about the expanded market opportunity this new technology offers both JAKKS Pacific and our retail partners. We also have a number of new licensing agreements, including Hasbro's My Little Pony®, Marvel Superheroes(TM) and additional Care Bears categories that we expect will contribute to future revenue and profitability."

Berman concluded, "Looking forward, we believe that we are well positioned for the coming months with a number of exciting new products. Our balance sheet remains strong and at March 31, 2005, we had approximately $194.0 million in cash and investments and $251.9 million in working capital."

Friedman concluded, "We reaffirm our prior guidance for 2005 of approximately $660 million in revenue, and net income of approximately $70 million, or $2.28 earnings per diluted share."

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names, including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop® and Plug-it-in and Play TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment® video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.