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DST AvP Plush Go Mainstream

May 3, 2004 - Leading popular culture magazine Entertainment Weekly spotlighted Diamond Select Toys and Collectibles, LLC's upcoming Alien vs. Predator Plush Toys in its May 7 issue, which hit newsstands everywhere this past Friday.

In the article, "The Toys of Summer," which is found on page 14 of the issue, Diamond Select Toys and Collectibles' Alien vs. Predator Alien Plush Toy was one of a handful of summer movie-based toys selected to be showcased.

"With the wealth of summer movie-based products being offered to collectors over the next several months," said Diamond Select Toys and Collectibles Marketing and Sales Coordinator Scott Braden, "we are honored that Entertainment Weekly chose to cover one of our high-quality toy releases. Not only is our line of Alien vs. Predator Plush Toys unique among the many licensed toy offerings being released over the next several months, but they are also a lot of fun for kids of all ages � as consumers will discover when the plush toys make their way to all fine specialty stores this summer."

Solicited in the Toys section of the June issue of Diamond Comic Distributors' Previews catalog, Diamond Select Toys and Collectibles' Alien vs. Predator Plush Toys are offered in displays, which include plush toys based on Alien, Predator, and the Alien Queen as they will appear in 20th Century Fox's Alien vs. Predator � scheduled to hit theaters in August. Diamond Select Toys and Collectibles is also releasing its Alien vs. Predator Previews Exclusive Alien Egg Plush Toy, which is constructed out of 100% soft materials, and contains a plush version of the deadly Alien Facehugger.

For more information on Diamond Select Toys and Collectibles' other products, please log on to www.diamondselecttoys.com.

DIAMOND SELECT TOYS & COLLECTIBLES, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Linsner.com, Goodtimes Entertainment, Classic Media, and Pioneer Video, Diamond Select produces a large range of products based on a wide variety of properties. Diamond Select Toys is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.

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