February 6,2004 - WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission announces the following recall in voluntary cooperation with the firm below. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of product: PlayWell Crayola® Activity Cube

Units: 11,200

Importer: PlayWell Toy Company, West Orange, New Jersey

Hazard: Small parts can detach from the cube, posing a choking hazard to small children.

Incidents/Injuries: PlayWell has received three reports of small parts detaching, including one report of a child mouthing a piece of the activity cube. No injuries have been reported.

Description: The Crayola® activity cube is about 9-inches tall and is made of wood. Each side of the activity cube has a different game, including shape sorting cut-outs and crayon character wheels. The top of the activity cube has crayon characters and beads that slide along a spiral glide. The packaging is labeled "Crayola® Activity Cube" and "Playwell."

Sold at: Shopko Stores nationwide from October 2003 through January 2004.

Manufactured in: China

Remedy: Consumers should take the product away from small children immediately and contact PlayWell for instructions on returning the product for a full refund.

Consumer Contact: Call PlayWell Toy Company toll-free at (800) 836-7928 anytime or visit the firm�s Web site at www.regcen.com/activitycube.

The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. Deaths, injuries and property damage from consumer product incidents cost the nation more than $700 billion annually. The CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard or can injure children. The CPSC's work to ensure the safety of consumer products - such as toys, cribs, power tools, cigarette lighters, and household chemicals - contributed significantly to the 30 percent decline in the rate of deaths and injuries associated with consumer products over the past 30 years.

To report a dangerous product or a product-related injury, call CPSC's hotline at (800) 638-2772 or CPSC's teletypewriter at (800) 638-8270, or visit CPSC's web site at www.cpsc.gov/talk.html. Consumers can obtain this release and recall information at CPSC's Web site at www.cpsc.gov.