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Marvel Grants 4Kids Entertainment International Licensing Rights

4kids_logo.jpg - 4677 Bytes4Kids Entertainment, Inc. has been granted by Marvel Enterprises, Inc. extensive international licensing rights for several of the company's popular superhero brands, including X-Men The Movie , X-Men classic, Spider Man classic, The Fantastic Four, Silver Surfer, The Incredible Hulk, Avengers, Captain America, Iron Man and Daredevil.

4Kids Entertainment's licensing division Leisure Concepts, Inc. will be representing the Marvel franchises in Spain, Portugal, United Kingdom, Ireland, France, Italy, Germany, Holland, Belgium Switzerland, Austria, Israel, Middle East, Greece and Turkey.

``Marvel Enterprises, Inc. is the owner and marketing machine for some of the most renowned superheroes in the world,'' stated Al Kahn CEO and Chairman of 4Kids Entertainment. ``Their characters and comic books are loved by millions and millions of fans globally. We are proud to be representing such a fine company.''

Peter Cuneo, CEO, Marvel Enterprises Inc., added, ``4Kids Entertainment is one of the world's premiere licensing agents, as evidenced by their success with Pokemon and the WCW. Their licensing expertise combined with the power of our superhero brands will help expand our presence in these major international territories.''

marvlcrlog.gif - 8173 BytesMarvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies with operations in five divisions: licensing, toys - via its Toy Biz division, comic book and trade publishing, entertainment and the Internet. Through the ownership of over 3,500 proprietary characters, Marvel licenses its characters in a wide range of consumer products, services and media such as feature films, television, the Internet, apparel, video games, collectibles, snack foods and promotions. Marvel's characters and plot lines are created and developed through the comic book publishing division, which maintains a leadership position in the U.S. and abroad.

Headquartered in New York City, 4Kids Entertainment, Inc., is a vertically-integrated entertainment company whose wholly owned subsidiaries include: b, a leader in domestic and international merchandise licensing and product development; 4Kids Productions, a television, film, music and home video production company, and Summit Media, a domestic and international television distribution, media buying and planning company.

[Updated 4/20/2000]



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