January 22, 2003 - For the third consecutive year since being introduced in 2001, MGA Entertainment's wildly popular fashion doll brand, Bratz(TM), has been nominated in multiple categories for the Toy Industry Association's (TIA) annual Toy of the Year Awards (T.O.T.Y.).
The Bratz Super-Stylin' Runway Disco(TM) has been nominated for Toy of the Year, a prize that Bratz(TM) Fashion Dolls, followed by The Bratz Salon N' Spa(TM), has won the past two years in a row when the award was known as "The People's Choice Toy of the Year." The new Runway Disco playset has also collected a Girl Toy of the Year nomination, while MGA Entertainment's Bratz(TM) has been nominated for Property of the Year for the very first time.
"I am very proud of our team at MGA. We are honored to have been nominated in three different categories including Toy of the Year and Property of the Year," said Isaac Larian, CEO of MGA Entertainment. "It is quite a thrill to be going for the Three-Peat!" he added with excitement.
The TIA's annual T.O.T.Y. Awards are designed to acknowledge the best toys developed by the international toy industry for U.S. consumers. The T.O.T.Y. Award ceremony will take place on Feb. 14, 2004, at The Sheraton New York Hotel and Towers in New York City, providing an exciting kick-off to the 101st AMERICAN INTERNATIONAL TOY FAIR.
MGA Entertainment, a consumer entertainment products company, manufactures innovative lines of proprietary and licensed products, ranging from special feature and mini dolls to hi-tech radio-controlled vehicles. Bratz(TM), The Girls with a Passion for Fashion(TM), were introduced in June 2001, and have since become one of the world's premier toy lines and girls' lifestyle brands. The brand is also noted for having won the Toy Industry Association (TIA) People's Choice Toy of the Year Award two years in a row, for 2002 and 2003. With over 150 licensees worldwide, Bratz(TM) brings together innovative companies and cutting-edge fashion style to create exciting new products such as apparel, footwear, fashion accessories, and dental care products. A feature length DVD starring the Bratz(TM) will be released in Summer 2004. For more information, visit: www.mgae.com or www.bratzpack.com.
(TM) & (C) 2003 MGA Entertainment. Bratz and all related logos, names and distinctive likenesses are the exclusive property of MGA Entertainment. All rights reserved.(TM)
