The Winter CPL Event, Dallas, TX, December 18, 2003 � Beware, here there be dragons! Highly detailed and articulated dragons, that is. Radioactive Clown, a toy company focused on setting the standard for video game action figures, announced details on a new line of collectible figures based on Horizons: Empire of Istaria, the award-winning, massively multiplayer on-line role playing game (MMORPG) by Artifact Entertainment. Series One will be available at toy and videogame retail outlets in Spring of 2004.
The first wave of Horizons: Empire of Istaria figures will be a selection of five characters from both the game's playable and non-playable characters. The initial offering will include an Ice Golem, a Withered Aegis, a male Fiend, a Human female and, of course, a young Dragon. Subsequent series are already in the works and will include all currently playable races.
"We're so excited to be making Horizons figures, we're practically glowing," said Radioactive Clown, the company founder and spokesperson. "As soon as I saw that Horizons allows you to play as a dragon, I was hooked. The game is rich in characters and already has a rabid fan base. It's no surprise it won a few 'best-of' awards at E3. Play the game and you'll know why."
While keeping mum on the specifics, Radioactive Clown and Artifact are promising something revolutionary that will link the action figures to actual game play and enhance the experience.
"The team at Artifact has been working extremely hard to bring a creative, next generation MMORPG to this growing genre," said Steve Escalante, Artifact Entertainment's Director of Marketing and Business Development. "Our philosophy is to extend this experience beyond the game our customers immerse themselves in. By partnering with Radioactive Clown, we have taken the first step to bring our team's work to life so our customers can enjoy their characters in and out of the game. And our unique plan in offering these figures could very well change how the sun rises and sets in our on-line universe."
For this project, Radioactive Clown has called on the expertise of Plan B Toys to help design the upcoming line of figures.
About Radioactive Clown:
Radioactive Clown is the brainchild of high-profile game industry executives David Eddings and Jim Bloom formerly of video game publisher Gathering of Developers (GodGames). The third partner and founder of the company is Radioactive Clown himself, a former circus entertainer turned obsessed toy and action figure collector. Radioactive Clown works closely with various game developers and publishers to produce collectible quality action figures based on popular videogame characters. Radioactive Clown's first line of action figures is based on Epic Games' mega-hit franchise Unreal. Radioactive Clown, LLC, is headquartered in Dallas, Texas. For additional information, please visit the company website at www.radioactiveclown.com.
About Artifact Entertainment:
Artifact Entertainment, Inc. is a privately held developer of Online Interactive Entertainment Environments and revolutionary Multi-User Networked Simulations for the gaming and military communities. Artifact provides quality entertainment using superior technology, proven design methods, broad market appeal, customer satisfaction and the highest quality staff. Artifact recently launched the highly anticipated, fantasy based Massively Multiplayer Game Horizons: Empire of Istaria. More information on Artifact Entertainment, Inc. can be found at www.artifact-entertainment.com.
