April 24, 2003 (BOLINGBROOK, Ill.) - They're dramatic, with authentic MechWarrior markings. They're beefy, at 1:55 scale and one-pound-plus weight. And they're nothing short of awesome, with "true-to-play" reality built in.
They're the newest generation of MechWarrior figures by JoyRide Studios, a company and brand of RC2. And, according to Scott Corley, managing director of JoyRide Studios, these die-cast and plastic replicas of the giant 'Mechs® from the MechWarrior universe are exactly what collectors are looking for - and more.
"Our new MechWarrior figures - Kell Hounds Mad Cat, Wolf's Dragoons Jupiter, the Knights of the Sphere Jupiter and The Republic of the Sphere Legionnaire - have it all," he said. "They're highly detailed and decorated with official MechWarrior designs; each of them has more than 40 points of articulation; and their parts can be interchanged and reconfigured. And the level of realism is amazing. It's not easy to take 2D figures and turn them into 3D reality, but judging from collector response to our first MechWarrior release, we've done it."
Produced under license from Seattle-based WizKids, the MechWarrior figures are packaged with faction stickers and include a removable 'Mech® pilot. They are available now through Georgia Music and Diamond Comics. Suggested retail price is $24.99.
JoyRide Studios (www.joyridestudios.com) is focused on developing collectable and toy products for the 'tween, teen and post teen market segments. Its parent, RC2 (www.rcertl.com), is a leading producer and marketer of high-quality, innovative collectibles and toys targeted at adult collectors and children. The Company's diverse product offerings include agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards, racing apparel and souvenirs; and collectable figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscle(tm), AMT®, W. Britain®, Press Pass®, Eden®, Feltkids® and JoyRide Studios(tm). The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, Hit Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.
©2003 WizKids, LLC. All rights reserved. MechWarrior, BattleTech, BattleMech, 'Mech and WizKids are trademarks of WizKids, LLC.
