LOS ANGELES, April 22 -- Equity Marketing, Inc. confirmed today the signing of a new multi-year agreement with Burger King Corporation. As reported in the Company's recent 8-K filing, Equity will retain its role as primary creative and manufacturing agency of record for Burger King's worldwide premiums program.
The Company believes this agreement will provide improved visibility and predictability with respect to its Burger King-related revenue over the next several years.
"We are very pleased to extend our 16-year relationship with Burger King," said Don Kurz, Chairman and Chief Executive Officer of Equity Marketing. "We look forward to working with the Burger King Corporation Executive Leadership Team and other agency partners on marketing programs that will build the brand in the long-term and drive short-term sales via enhanced customer satisfaction and loyalty."
"Our Kids Meals and Big Kids Meals are important components of our business, nearly half of all BURGER KING(R) transactions involve kids under the age of thirteen," said Brad Blum, Chief Executive Officer, Burger King Corporation. "As a continuing member of our Marketing agency roster, we look forward to working with Equity Marketing to develop premiums that are compelling and entertaining for our younger customers and further help us with our vision of building the BURGER KING(R) brand on quality, innovation and differentiation."
Equity Marketing, Inc. is a leading global marketing services company based in Los Angeles, with offices in Chicago, New York, London, Paris and Hong Kong. The Company focuses on the design and execution of strategy-based marketing programs, with particular expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing, and environmental marketing. The Company's clients include Burger King Corporation, CVS/pharmacy, Diageo, Discover Financial Services, Dr Pepper/Seven Up, Kellogg's, and Procter & Gamble, among others. The Company complements its core promotions business by developing and marketing distinctive consumer products, based on trademarks it owns or classic licensed properties, which are sold through specialty and mass-market retailers. More information about Equity Marketing is available on the Company's web site at www.equity-marketing.com.
