TOPEKA, Kan., March 17 -- Whether little girls, or just little girls at heart, Strawberry Shortcake(TM) fans everywhere will be thrilled to find a new line of shoes and accessories featuring the beloved character at Payless ShoeSource stores nationwide.
This new line of shoes and accessories will make it as fun today for little girls to travel with Strawberry Shortcake(TM) on her adventures through Strawberryland as it was nearly 20 years ago for their moms.
"We are thrilled to be part of the revival of the Strawberry Shortcake phenomenon," said John Haugh, chief marketing officer and senior vice president of business development for Payless ShoeSource. "Strawberry Shortcake is a delightful character - the little girl all other little girls want to be - and she represents positive themes that parents can feel good about, from friendship to fun and adventure. She is a wholesome character we know moms will be excited to share with their daughters."
Happy to create new memories of Strawberry Shortcake(TM) to go along with their mom's cherished ones, little girls will find three shoe styles to choose from in the new specialty line at Payless -- Strawberry Shortcake(TM) athletic joggers, Strawberry Shortcake(TM) casual sneakers, and Strawberry Shortcake(TM) lighted sport sandals. The berry cool accessories include umbrellas, hats and visors, mini bags, sunglasses, ponchos, socks, and shoe bowties and laces.
As Strawberry Shortcake likes to say, "Take some time along the way to see what's nice about today!" and what's nice for moms and kids alike is another product offering from Payless that features quality moms can feel good about in the styles kids want. Based upon Payless' patented SmartFit(TM) technology, the Strawberry Shortcake(TM) line of shoes is one mom's can feel as good about purchasing as their little girls will feel about wearing.
Additionally, beginning March 4 until supplies last, Payless will give away a Growth Chart with every purchase of a pair of Strawberry Shortcake(TM) shoes, and scented stickers will be handed out to all kids who come into the store.
Payless ShoeSource, Inc., the world's footwear authority, is the smart shopper's source for high-fashion, high-value footwear and accessories for the entire family. With 5,000 retail stores throughout North, Central and South America and its e-store Payless.com(SM), Payless puts more feet in the latest footwear fashions than any other retailer.
