One of the priorities of the 4Kids' licensing campaign will be the creation of a plush program encompassing all AKC pedigrees.

"A core objective of the AKC is to foster understanding of the different breeds and their unique characteristics to children and families," said Dennis Sprung, Vice President Planning and Development, American Kennel Club. "As a leading force in children and family licensing and entertainment, 4Kids Entertainment represents an ideal partner in helping our organization share an understanding of pedigree breeds to this important constituency. We are delighted to join with 4Kids in mounting this unprecedented effort to reach the country's children."

"We are delighted to reach agreement with this prestigious organization," said Al Kahn, Chairman and CEO of 4Kids Entertainment. "Through our licensing representation of the AKC, 4Kids looks forward to developing toy and QSR opportunities that will expand the message of pedigree education to children nationwide."

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media buying and planning; product development; and Web site development. For further information, please visit the company's Web site at www.4KidsEntertainment.com.

About the AKC

The AKC, founded in 1884, is one of the oldest sports governing organizations. It maintains the largest registry of purebred dogs in the world, and is responsible for overseeing the governance of the sport of purebred dogs and keeps records of competitive results. The American Kennel Club records the parentage of over one million dogs annually, and supports and promotes the sport of purebred dogs by sponsoring more than 15,000 dog competitions each year held by licensed and member clubs and advances the study, breeding, exhibiting, running and maintenance of purebred dogs. Further information about AKC may be obtained online at www.akc.org.

This press release contains forward-looking statements. Due to the fact that 4Kids Entertainment Inc., faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward-looking statements.