CARLSBAD, Calif. -- Jan. 7, 2003 -- Upper Deck Entertainment, a division of The Upper Deck Company, and Konami Corporation have announced the launch of the national Yu-Gi-Oh! TRADING CARD GAME Mall Tour, a 12-stop, 12-week cross-country tour kicking off in New York on January 11.
Featuring elaborately designed sets and teams of Duelist Leaders, the tour will provide fans (and their parents) with the opportunity to learn to play the immensely popular trading card game, pick up tips and "secret" hints from Duelist Leaders, trade cards with other fans, acquire special Yu-Gi-Oh! free gifts, and take part in a variety of fun Yu-Gi-Oh! activities.
Based on Japanese comics, the Yu-Gi-Oh! phenomenon spans an animated television series that airs on Kids WB and the Cartoon Network, game cards, video games and a toy line. In conjunction with Konami, Upper Deck Entertainment began distributing the trading card game in the U.S. in March 2002, and it became an immediate success. The game has made virtually every toy "hot list" for the 2002 holiday season, has been covered by media from the Wall Street Journal and the New York Times to USA Today, and overnight became the world's most popular trading card game.
Conceived in response to unprecedented consumer demand for organized play opportunities, the Yu-Gi-Oh! TRADING CARD GAME Mall Tour will bring the game to fans in a way they've not yet experienced, with lavishly staged demonstration, teaching, and play areas designed to provide current players with a world of enriching activities. Additionally, beginning players will have the chance to learn the basics of the game from Duelist Leaders. The tour also introduces players to the newly-established Yu-Gi-Oh! TRADING CARD GAME Duelist League that kicks off in January at participating major retail chain locations across the country.
Each stop will feature a variety of activities including The Magician's Workshop, where players, parents and bystanders can enjoy a theatrical presentation of the game's basics and follow step-by-step commentary of a game as it's played; Exodia Training Zone, where beginners can receive hands-on instruction in how to play the game; The King of Games Challenge, an ongoing "king-of-the-hill" style tournament for experienced players; The Dueling Field and Forbidden Memories Arcade for supervised casual open play among experienced or newly-trained players; and The Millennium Puzzle, where experienced players can test their skills against official Duelist Leaders. Space is limited for all activities and some require an appointment, which can be made upon check-in at the Registration Zone.
The object of the Yu-Gi-Oh! TRADING CARD GAME is to win a Match (which consists of three duels) by reducing an opponent's "life points" from 8,000 to zero. This is accomplished through a series of turns using a deck with a minimum of 40 cards and a combination of strategy, skill and luck. Three main types of cards are used in Yu-Gi-Oh!: Monster Cards, Magic Cards and Trap Cards, with each category being further divided into sub-categories.
Yu-Gi-Oh! TRADING CARD GAME Mall Tour dates:
January 11-12     New York Metro Area
                  Palisades Center
                  New York State Thruway, Exit 12
                  West Nyack, NY
January 18-19     Boston Area
                  Northshore Mall
                  Intersection of Routes 128 & 114
                  Peabody, MA
January 25-26     Chicago Area
                  Spring Hill Mall
                  Intersection of Routes 72 & 31
                  West Dundee, IL
February 1-2      Mall of America
                  Crossroads of Interstate 494 and Highway 77
                  Bloomington, MN
February 8-9      Philadelphia Area
                  Oxford Valley Mall
                  2300 East Lincoln Highway
                  Langhorne, PA
February 15-16    Miami/Fort Lauderdale Areas
                  Aventura Mall
                  19501 Biscayne Boulevard
                  Aventura, FL
February 22-23    Baltimore Area
                  Towson Town Center
                  825 Dulaney Valley Road
                  Towson, MD
March 1-2         Dallas/Fort Worth
                  Ridgmar Mall
                  I-30 at Green Oaks Road
                  Fort Worth, TX
March 8-9         Los Angeles/So. Cal Area
                  Santa Monica Place
                  South End of Third Street, Promenade on Broadway
                  Santa Monica, CA
March 15-16       San Diego/So. Cal Area
                  Westfield Shoppingtown North County
                  272 East Via Rancho Parkway
                  Escondido, CA
March 22-23       San Jose/San Francisco Bay Area
                  Eastridge Mall
                  Highway 101 at Capital Expressway & Tully Road
                  San Jose, CA
March 29-30       Seattle Area
                  SeaTac Mall
                  Two Blocks West of I-15 on 320th Street
                  Federal Way, WA
The Yu-Gi-Oh! TRADING CARD GAME is distributed by Upper Deck Entertainment, a division of The Upper Deck Company, a worldwide sports and entertainment company based in Carlsbad, California. For years, Upper Deck has been hailed as the industry leader in quality sports cards and collectibles, and the same level of excellence can now be seen in the full line of Upper Deck Entertainment products.
For additional information about the Yu-Gi-Oh! TRADING CARD GAME and Upper Deck Entertainment, please visit the company's Web site at www.upperdeck.com.