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Collectors @ ToysRUs.com

FORT LEE, N.J., July 24 -- Toysrus.com, a leading retailer of children's products on the Internet, has introduced http://[email protected] -- a new shop dedicated to serving the growing collector community. The site offers collectors a wide selection of new first run items and hard-to-find exclusives only available at Toysrus.com.

Fans will find over a thousand of the most desirable collectible items on the web including dolls, action figures, die cast, games, stuffed animals and a variety of memorabilia. Virtually every top brand and license will be represented from Barbie to DC Direct, Diamond Select, Hot Wheels, McFarlane, Star Wars, The Simpsons, Art Asylum and many others.

As a special service, Collectors @ Toysrus.com will also offer pre-sell availability allowing fans the opportunity to place orders on hot items in advance of introduction. There will even be a selection of unique limited edition signed pieces available for auction.

"We believe Collectors @ Toysrus.com combines the best shopping experience on the Internet with the best selection of first run items that collectors want most," said Greg Ahearn, Vice President Marketing for Toysrus.com. "Our goal is to become the destination that collectors go to first to search for new additions to their portfolios."

According to Media Metrix reports, Toysrus.com continues to be the number one most visited shopping site on the Internet for toys, video games, and baby products. The site drew over 71 million visits in 2001.

Toys "R" Us, one of the world's leading retailers of toys, children's apparel and baby products, currently sells merchandise through 1613 stores worldwide: 699 toy stores in the United States; 518 international toy stores, including franchise stores; 181 Kids R Us children's clothing stores; 172 Babies "R" Us stores and 43 Imaginarium stores; and through its Internet sites at http://www.toysrus.com, http://www.babiesrus.com and http://www.imaginarium.com.

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