Hasbro Consumer Products Worldwide (HCP) develops Hasbro's "blue-chip" properties beyond their core focus of toys and games into a wide variety of consumer product categories such as publishing, promotions, lifestyle products, entertainment and gaming. Working with well-known companies such as Ford, Disney, Scholastic and McDonald's, HCP is able to expand a brand into numerous areas of a consumer's life.

"We are able to extend Hasbro's beloved properties beyond their classic content, delivering to consumers a true 'lifestyle' experience and allowing retailers to broaden a brand's consumer base," said Jane Ritson-Parsons, President of the Hasbro Properties Group. "We're excited to highlight some of these key properties at this year's Licensing 2002 International, and look forward to exploring opportunities with new and existing licensees to continue this success in the future."

The following highlights some of HCP's key initiatives for Licensing 2002 International:

G.I. JOE

The G.I. JOE brand enjoys a continuing surge of popularity among adults and children of all ages, as the brand celebrates patriotism and honor. A new generation of kids is discovering the fantasy and action that only the G.I. JOE brand can offer, with U.S. toy sales for this brand up 59% in 2001.

Earlier this year, Hasbro relaunched the legendary G.I. JOE A REAL AMERICAN HERO theme with the "G.I. JOE VS. COBRA" storyline first introduced in 1982. Hasbro Consumer Products, working in concert with the G.I. JOE toy team is building on the brand's success by fully developing the brand into a lifestyle experience for consumers. HCP has plans to meet with a variety of licensees potentially interested in joining the G.I. JOE fold in categories such as: kids camping gear, sports equipment (bikes, skateboards, scooters), gifts and collectibles, food, beverages, candy, and health and beauty aids.

Efforts to expand the G.I. JOE brand accelerated last year with the launch of a new series of Devil's Due comic books, published by Image Comics, in September 2001. After selling over 140,000 comic books of the first issue, the series continues to enjoy a strong following, consistently placing in the top ten among comic books. This year, Devil's Due plans to roll out 19 titles, including the monthly comic book and special editions.

TONKA

Hasbro's TONKA brand has built a reputation for delivering much more than just vehicles, while remaining true to its "tough" roots. In its 55-year history, the TONKA brand has evolved to include interactive play and personality-filled characters along with classic construction vehicles.

Recently nominated as one of the Best Brand Corporate Licenses of the year by the Licensing Industry Merchandisers Association (LIMA), Hasbro continues to build upon the strong TONKA heritage by delivering durability and fun to boys around the world. The Hasbro Consumer Products group has extended this renowned brand into various lifestyles and product categories, including publishing, apparel, entertainment and domestics.

Earlier this year at the 2002 North American International Auto Show, Ford Motor Company unveiled the Mighty F-350 TONKA, a futuristic concept truck. Developed in association with Hasbro, the Ford Mighty F-350 TONKA truck marries the "Built Ford Tough" reputation with the TONKA TOUGH spirit. Widely received at the auto show, the Ford Mighty F-350 TONKA was awarded as "Most Fun in Show" by Auto Week's "Editor Choice Awards" and will be on display at the Licensing 2002 International Show as part of a nationwide tour.

TRANSFORMERS

There are robots...and then there are ROBOTS IN DISGUISE! When Hasbro introduced the TRANSFORMERS brand nearly 20 years ago, it popularized a unique concept - vehicles that kids can change to robots and back again. In 2001, Hasbro successfully re-introduced the original theme that started it all, TRANSFORMERS ROBOTS IN DISGUISE. Sales for the brand were up 66% in the fourth quarter, compared to the previous year. Following this highly successful re-launch, Hasbro will introduce a new theme called TRANSFORMERS ARMADA this fall, which will debut on toy shelves and through new programming on Cartoon Network beginning August 30 as part of the network's Friday afternoon Toonami lineup. The 52-episode series is then scheduled to join the daily Toonami schedule in November.

The Hasbro Consumer Products group has helped set the stage for Hasbro's new TRANSFORMERS ARMADA product line and theme with a number of licensees and looks to sign additional companies at the licensing show. Current TRANSFORMERS ARMADA licensees include DreamWave's new comic book series due out in July (according to icv2.com, advance sales indicate that the comic book will be the #1 comic book in North America); Reader's Digest's introduction of two novelty titles slated for later this year; and interactive games from Infogrames in 2003.

In addition, HCP continues to support the highly successful TRANSFORMERS ROBOTS IN DISGUISE with the recent introduction of DreamWave's new comic book, "TRANSFORMERS: Generation One." The comic book set a record with a first printing of 265,000 and a second printing of 215,000, making TRANSFORMERS the #1 comic book in its first and second months (according to icv2.com). Advance sales indicate that the third edition of the series, due out this month, will also be the #1 comic book, with a first printing of 175,000 (according to icv2.com).

HASBRO GAMES

Hasbro's unmatched portfolio of classic games includes favorites such as MONOPOLY, SCRABBLE, CANDY LAND, THE GAME OF LIFE, BATTLESHIP, CHUTES & LADDERS, SORRY, CLUE and TRIVIAL PURSUIT. HCP has had numerous successes in expanding these properties into a wide range of lifestyle categories. In 2002, the Hasbro Consumer Products group looks to build upon these successes by leveraging even more of its portfolio in new and existing categories.

HCP continues to sign numerous licensees that illustrate MONOPOLY's timeless connection with adults (and children!) of all ages. As a brand, MONOPOLY has a 97% awareness with consumers. Game icon MR. MONOPOLY and phrases such as "Get Out of Jail Free" are entrenched into popular culture and keep the brand as vital as ever. From the classic game to this year's introduction of MONOPOLY: THE AMERICA EDITION, the brand continues to expand its popularity and go in new directions. For example, a new business book published by Running Press, "Everything I Learned About Business I Learned from MONOPOLY," by Alan Axelrod will hit bookshelves later this year.

MR. POTATO HEAD

MR. POTATO HEAD celebrates his 50th birthday in style this year with the "50 Years of Smiles" nationwide tour. MR. POTATO HEAD is traveling the country in his custom-made "Spud-Mobile," stopping at nearly 300 Wal-Mart stores throughout 2002. In keeping with his long-time philanthropic contributions, the tour will also benefit the children's charity organization, OPERATION SMILE. Throughout the year, consumers are invited to participate in a national promotion by sharing their best MR. POTATO HEAD smile - the winner will receive a $25,000 grand prize and Hasbro will make a generous donation to OPERATION SMILE.

Hasbro Consumer Products Worldwide has developed numerous programs around the Company's intellectual properties. The group's licensing efforts are focused on licensing out Hasbro's brands in key merchandise categories as a complement to the Company's primary toy and games lines on a worldwide basis. In addition, the group's promotions arm works in tandem on several high visibility programs with some of the world's best consumer products and quick-service restaurant companies, including Kraft, Kellogg's, Procter & Gamble, Pepsi, Frito-Lay and McDonald's, to name a few.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.