WHO/WHAT: Anticipated as the largest Toy Show in Matchbox history, Matchbox will culminate their 50th birthday celebration with their annual Matchbox International Toy Show at Chelsea Piers: Pier Sixty in New York City on Saturday, August 24th from 9:00AM to 5:00PM. Kids, collectors and Matchbox enthusiasts from around the world are invited for a free day filled with fun, swapping, bidding and a look back at Matchbox over the past 50 years!

FUN ACTIVITIES TO INCLUDE:

• Live bidding eBay auction - What Matchbox has dubbed the "Ultimate Matchbox Collectible" will be the cornerstone of a very special live eBay auction. This one of a kind model of the Seagrave "Meanstick" fire engine crafted out of gold and platinum, with lights made out of precious gems and valued at over $50,000 will be one of the many special collectible items up for bid.
• Collectors from Around the world - As many as 200 collectors from as far away as Australia, Germany and across the United States will converge in New York City for this one day spectacular to display and sell their private Matchbox collections filled with rare and valuable pieces.
• Start A Collection - For as little as a dollar, almost anyone's dream car can be purchased in diecast scale and a lifetime of collecting, swapping and fun can begin!
• Matchbox Historic Display - From the earliest days of Jack Odell's original "Matchbox" to the intricate specifications of today's detailed replicas, 50 years of Matchbox will unfold in a historic timeline display.
• Matchbox Across America 50th Birthday Tour - Complete with an interactive Matchbox Birthday Truck, Matchbox Toy Tent and Matchbox
  Hero City Rescue Course, this mobile birthday tour has traveled the USA and
  is descending on New York City for this very special event. Guests can
  learn how Matchbox vehicle are made, interact at the Matchbox video game stations, hop on a Power Wheels® vehicle for real driving fun and much, much more.
• Fun!Fun!Fun! - Clowns, jugglers, face painters and great prize giveaways for children 12 and under.
• Memorabilia - Limited edition Matchbox Toy Show cars, shirts and hats, along with other memorabilia available for sale.

SHOW HOURS/WHERE: Saturday, August 24th
Chelsea Piers: Pier Sixty in New York City
9:00AM to 5:00PM
23rd Street & the Hudson River
Toy Show open to the public free of charge
www.piersixty.com