After earning a B.S. in advertising and marketing at the University of Florida, Bordegon acquired a strong background in classic marketing and brand management at Gillette and Kayser-Roth Corp (No Nonsense and Burlington fashion hosiery). Further developing his sales and marketing skills in the Specialty Retail arena, Bordegon served as the Executive Vice President of Fleer/Skybox trading cards and collectibles. Mr. Bordegon is credited with leading the turnaround at Fleer, leading Fleer, from its previous position as the number four player, to first place in its industry. Recently Bordegon served as President and CEO of APBA International, the leading brand in sports games. He has worked with major licensors including Disney, Warner Bros., Fox, and Viacom.

"I am pleased to be joining the Action Products team as we continue to aggressively develop our brands and distribution into specialty toy stores and museums," said Bordegon.

Action Products management considers the addition of Bordegon's leadership in sales and marketing an integral step toward implementation of strategies to strengthen the Company's equity in its brands and distribution channels. Additionally, Bordegon is expected to aid in implementation of increasingly accurate sales and inventory forecasting methodologies.

"Bill's addition to the Action Products team takes the Company to higher level in terms of professional management and marketing strategies. We are fortunate to have a person with Bill's depth and breadth of experience to lead Action Products' enhanced marketing and sales distribution efforts into specialty toy stores and museums throughout the world," said Ron Kaplan, CEO/ Chairman of Action Products Int'l.

"Action Products is dedicated to providing independent specialty and 'edu- tainment destination' retailers including museum stores and attractions, with brands that sell, professionally marketed and merchandised retail presentation models, traffic building promotional programs, and Class A customer service. Bill's team-oriented executive leadership, as well as his brand building marketing and sales capabilities, uniquely qualify him to lead Action Products Team Members in these efforts. Going forward we can and will do more to successfully implement our strategies to the betterment of our brands, our retail partners, and our stakeholders," added Kaplan.

About Action Products International, Inc.

Action Products International, Inc. is a toy manufacturer and publisher, emphasizing educational, non-violent products, including the JAY JAY THE JET PLANE(TM) Wooden Adventure System(TM), EarthLore(TM) I Dig Dinosaurs® and I Dig Treasures®, Space Voyagers® "The most authentic Space Toys on Earth", Climb@Tron(TM) window-climbing robots, Thomas & Friends(TM) Creative Play arts and crafts kits, I Dig Surprises(TM) Discovery Eggs(TM), and Drop Zone Extreme(TM) parachute toys. Its products are marketed and sold to toy stores, museums, specialty retailers, Internet retailers, zoos, theme parks, attractions, catalog companies, and education markets in the United States and worldwide.

For more information on Action Products toys, visit the company on the World Wide Web at: www.apii.com.

NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.