MAX & RUBY PREMIUM PROMOTION COMING TO CHICK-FIL-A RESTAURANTS IN THE U.S. THIS SUMMER
(June 6, 2011 – Toronto, Canada) - Nelvana Enterprises announces that its popular bunny siblings, Max & Ruby, will be featured in a Kid's Meal premium promotion at Chick-fil-A restaurants in the United States this summer.
The premium, one of five Max & Ruby storybooks, will be included in Kid's Meals for those aged 3 and under during the third quarter of this year.
Max & Ruby continues to be one of the most loved book series and animated TV programs for preschoolers. Over three million Max & Ruby books from author and illustrator Rosemary Wells have been sold to date and Nelvana recently announced the production of 26 new TV episodes in association with Chorion. Max & Ruby DVDs have sold millions of copies and Koba Entertainment is touring a Max & Ruby stage show in the U.S. this year.
Chick-fil-A is dedicated to providing good nutrition and promoting good values to children and offers educational, interactive, and character-building Kid's Meal prizes that help bring grownups and kids together. Its Kid's Meal bags also feature activities, games and facts that stimulate young minds and help plant the seeds of good values.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at http://www.corusent.com.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,550 restaurants in 39 states and Washington D.C. Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at http://www.chick-fil-a.com/pressroom, or through Facebook at http://www.facebook.com/ChickfilA or Twitter: http://www.Twitter.com/ChickfilA.