March 2010 - Every other month, Hasbro will answer a few questions about their GI Joe products. Below are the questions and answers for this month.
1. I really dig the new Dreadnok figure Storm Rider and his Doom Cycle vehicle, is this a sign that we are going to see a renewed focus on Dreadnoks in Pursuit of Cobra with further new characters?
Answer: Thanks for your comment - we are big fans of the Dreadnoks as well. Yes, you can expect to see more of the Dreadnoks in 2011.
2. What in general is the process for developing an entirely new character like that, who is not based on any of the licensed media?
Answer: The Design team is inspired by a variety of sources, including pop culture as well as nods to the classic G.I. Joe lore. In this case, one of our Designers is a huge fan of choppers.
