Further Reductions and Low Price Promise

MINNEAPOLIS, November 06, 2009 -- Target® introduces all-new price cuts on some of the hottest toys this season, from national brands to Target exclusives. Shoppers can expect hundreds of ongoing reductions throughout the holidays on top brands including Fisher Price, Ni Hao Kai Lan, Barbie, LIV, Furreal, Star Wars, Ben 10 and Air Hogs. For guests hoping to get a head start on the gifting season, November deals include over 400 price cuts, which began rolling out November 1.

"We want to help our guests get the best value within their budget this holiday season," said Tony Fisher, Target divisional merchandising manager, toys and sporting goods. "With our spectacular savings and assortment of toys and games, gift givers will find everything they need all in one place."

Knock Their Stockings Off

The new Target Holiday Toy Catalog is full of prices that will make moms and dads merry. The Catalog features new reductions beyond the everyday low Target prices on must-have toys from Little People, Fisher Price, Hot Wheels, Tonka, and Leapfrog that are a tree-topping 50 percent off, all through November 25. The Catalog arrives on Sunday, November 8 in newspaper inserts, and is already available online, complete with coupons, at catalog.target.com/targetholiday.

The Buck Stops Here

Shoppers have so many choices and so little time during the holidays. To help, Target continually shops the competition, so guests don't have to. Parents can be assured they'll find the best prices at Target on all toys this holiday season, regardless of competitor price cuts. Through Target's Low Price Promise, Target stores nationwide will match locally advertised prices from competitors on identical single items (defined as the same brand and model number during the effective date of its ad, or within seven days of a prior purchase). For more information on Target's Low Price Promise, visit Target.com.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.