JAKKS PACIFIC UNLEASHES ULTIMATE FIGHTING CHAMPIONSHIP® FIGURES AT UFC® FAN EXPO™

UFC Fighters Get First Look at Their Own Action Figures at The Event!

What: Top UFC fighters and MMA fans will get the first look at the official Ultimate Fighting Championship® (UFC®) action figures from leading U.S. toy maker JAKKS Pacific, Inc at UFC® Fan Expo™ for UFC 100 in Las Vegas. The first two series of the line, Wave 0 and Wave 1 include some of the best and well known UFC fighters such as Heavyweight Champion Brock Lesnar, Chuck Liddell, Middleweight Champion Anderson Silva, Forrest Griffin, Rampage Jackson and Royce Gracie. Several of the fighters will be in attendance to view their new figures before they hit retail shelves this Fall, and are expected to meet and greet with fans at the JAKKS UFC Fan Expo booth (#427).

To help celebrate UFC 100 and the first ever UFC Fan Expo, JAKKS will also have Limited Edition UFC Fan Expo Platinum Chuck Liddell figures available for purchase by fans in attendance at the JAKKS booth while supplies last. The exclusive Limited Edition Platinum figures will be sequentially numbered 1:500 and will only be available at the UFC Fan Expo. The first 250 units will go on sale at 10:00 am on Friday with the next 250 units available Saturday starting at 10:00 am as well.

Who: Leading U.S. toymaker JAKKS Pacific
Top UFC Fighters
MMA fans

All attendees must have a ticket to enter UFC Fan Expo.

Tickets are available for purchase at www.ufcfanexpo.com.

When: Friday, July 10 (10 am - 7 pm) - Saturday, July 11 (10am - 4 pm)

Where: JAKKS Booth # 427
Mandalay Bay Convention Center, Bayside Hall B, located at 3950 Las Vegas Blvd. South.
Las Vegas, Nevada

Why: UFC Fan Expo is the world's premier MMA event where millions of fans of the fastest-growing sport will have the opportunity to celebrate their passion through the experience of exhibitions, training and development, fan-inspired special events and competitions, meet and greets with the elite fighters, and demos of various fighting techniques - all held in conjunction with the UFC fighter weigh-ins and the 100th Pay-Per-View Fight Card.

For more information about UFC Fan Expo visit www.ufcfanexpo.com.

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com. All bouts live and subject to change.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Child Guidance®, Color Workshop®, Creative Designs International™, Disguise™, EyeClops®, Flying Colors®, Funnoodle®, Girl Gourmet™, Go Fly a Kite®, JAKKS Pets™, Kids Only®, Pentech®, Play Along®, Plug It In & Play TV Games™, Road Champs® and Tollytots®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Cabbage Patch Kids, Disney, Graco®, Nickelodeon, Ultimate Fighting Championship, Warner Bros., World Wrestling Entertainment. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.