Raving Toy Maniac

NECA UNVEILS NEW PRODUCT LINE-UPS AT NEW YORK TOY FAIR

Agreements with Sanrio and DC Comics Intensify Extensive Movie and Video Game Licenses

(RTM note: for pictures of the toys mentioned below, please check out the galleries over at AwesomeToyBlog.com.)

NEW YORK, NY - February 10, 2013 - National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, revealed a robust line-up of new products at the 110th American International Toy Fair in New York.

Along with a substantial list of movie and video game licenses, the company announced a new partnership with Sanrio for a line of products targeted at adult fans of Hello Kitty and friends.

"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and CEO of NECA. "So many fans, our team included, grew up with the Sanrio brand, and we're thrilled at the opportunity to serve this adult market."