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Marvel Minimates Series 13 Now Arriving at Toys'R'Us

Marvel Minimates

Marvel Minimates Series 13 Now Arriving at Toys "R" Us!

June 12, 2012 - Minimate maniacs across the nation are calling in with reports that the Toys "R" Us-exclusive Marvel Minimates Series 13 has shown up on store shelves! Featuring Spider-Sense Spider-Man with First Appearance Punisher, Daredevil with Kingpin, Mirage with Magma and Boom-Boom with Rictor, this series includes must-have figures for both Spidey and X-Men fans!

All of these Minimates (except the shared Daredevil) are exclusive to this series, so look for them only in your local Toys "R" Us. If you don't have one in your area, don't worry -- they'll soon be up for order on! Check out some photos of the Minimates in action, and happy hunting!

Toys'R'Us-Exclusive World of Madagascar Brand

Toys"R"Us and DreamWorks Animation Unveil Global Exclusive "World of Madagascar" Brand

Toys"R"Us In-Store and Online Boutiques Celebrate Launch of New 3D Madagascar 3: Europe's Most Wanted in Theaters on June 8, 2012

WAYNE, N.J. and GLENDALE, Calif., June 1, 2012 -- Toys"R"Us and DreamWorks Animation SKG, Inc. today unveiled "World of Madagascar," a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys"R"Us online and in store locations around the world. Coinciding with the launch of Madagascar 3: Europe's Most Wanted, which arrives in theaters on June 8, Toys"R"Us is showcasing the "World of Madagascar" in Toys"R"Us stores throughout the United States during the month of June. Highlighted in the boutique are exclusive toys from Fisher-Price®, as well as a full range of lifestyle products inspired by the beloved Madagascar franchise.

Toys'R'Us Teams with Alex's Lemonade Stand Foundation

Toys"R"Us® Reaffirms Its Commitment To Alex's Lemonade Stand Foundation With Nationwide Fundraising And Awareness Program

Company to Launch In-Store and Online Campaign to Help in the Fight Against Pediatric Cancer, Highlighting Extraordinary Examples of Kids Helping Kids - One Cup at a Time

WAYNE, N.J., May 30, 2012 -- Toys"R"Us® today announced its continuing support of Alex's Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for all children with cancer. Beginning this Friday, June 1 through Tuesday, July 31, the company will "Help Fight Childhood Cancer, One Cup at a Time" with an in-store and online fundraising campaign benefiting ALSF. Monetary donations will be collected at all Toys"R"Us and Babies"R"Us® stores and online at

Toys'R'Us Reports 2011 Financial Results

Toys"R"Us, Inc. Reports Results for Fourth Quarter and Full Year of Fiscal 2011
Fourth Quarter Net Earnings Increase $13 Million to $343 Million

WAYNE, N.J., Mar 21, 2012 -- Annual Adjusted EBITDA of $1,054 Million Marks Third Consecutive Year Over $1 Billion

Toys"R"Us, Inc. today reported financial results for the fourth quarter and full year of fiscal 2011 ended January 28, 2012. For the fourth quarter, the company reported net sales of $5.9 billion, Adjusted EBITDA(1) of $749 million and net earnings of $343 million.

Jerry Storch, Chairman and CEO, Toys"R"Us, Inc., said, "We are pleased with the company's success in delivering our third consecutive year of Adjusted EBITDA in excess of $1 billion, and with the net earnings growth we realized in the fourth quarter. Importantly, we also increased our gross margin rate during the year through our strategies to expand exclusive product offerings and deepen relationships with manufacturers."

Toys'R'Us Children's Fund Pledges $1M to Special Olympics USA Games

Special Olympics USA Games Names First Founding Partner With $1 Million Pledge From the Toys"R"Us Children's Fund

PRINCETON, N.J., March 15, 2012 -- The Organizing Committee of the 2014 Special Olympics USA Games and Toys"R"Us® today announced a $1 million commitment from the Toys"R"Us Children's Fund, making Toys"R"Us the first Founding Partner of the 2014 Special Olympics USA Games. In addition to its Founding Partner status, Toys"R"Us will be the Presenting Sponsor of the Young Athletes™ Festival, a first-of-its-kind feature at a Special Olympics USA Games event.

The Toys"R"Us Young Athletes Festival will provide opportunities for children, ages 2-7, and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes® activities and family seminars geared toward the future stars of Special Olympics.

Toys'R'Us: Cody Simpson Dolls

Toys'R'Us: Cody Simpson Dolls

Cody Simpson Dolls

Toys"R"Us is the Ultimate Cody Simpson Destination, Offering Toys and Lifestyle Merchandise Inspired by the Teen Popstar in its Stores Nationwide

Australia-Born Musician, Cody Simpson, Covers the Retailer's Spring "Swagtastic" Catalog, Featuring Fan-Favorite Items From Life-Size Standees to Singing Dolls

WAYNE, N.J., March 13, 2012 -- As 15-year-old Internet sensation turned superstar Cody Simpson climbs the charts and steals kids' hearts, fans will shriek with excitement when they receive the latest Toys"R"Us catalog in homes this Friday, March 16, picturing the Australia-born singer on the cover. Filled with "Rockin' Accessories and Fashion Faves" for today's trendy tweens, the catalog features a selection of Cody Simpson toys and gear available at The World's Greatest Toy Store™.

Toys'R'Us Campaign to Benefit Autism Speaks

Toys"R"Us®, U.S. Helps "Shine A Light For Autism" During Sixth Annual Fundraising Campaign to Benefit Autism Speaks

WAYNE, N.J., March 1, 2012 -- Toys"R"Us, Inc. today announced the launch of its two month in-store fundraising campaign to benefit Autism Speaks, the world's leading autism science and advocacy organization. Now through Monday, April 30, monetary donations will be collected at all Toys"R"Us® and Babies"R"Us® stores and online at

Babies'R'Us: VIB Loyalty Program

Babies"R"Us® Introduces "V.I.B." Program to Reward Parents With a 10% Bonus Savings on Baby Essentials

Very Important Baby Card Allows Moms and Dads to Earn Up to $200 Annually Toward the Purchase of Diapers, Wipes, Formula and Baby Food at "R"Us® Stores Nationwide

Toys'R'Us: 3 New Exclusive Skylanders Figures

Toys"R"Us® Brings New Wave of Activision's Skylanders Spyro's Adventure(TM) Exclusive Action Figures to "Portal Masters" Beginning in March

WAYNE, N.J., Feb. 10, 2012 -- The cast of Skylanders Spyro's Adventure is expanding at Toys"R"Us locations nationwide and online at with the release of three brand new items introduced exclusively. This spring, gamers visiting The World's Greatest Toy Store® will discover a Legendary version of fan-favorite Trigger Happy, the new Dragon's Peak adventure set and a translucent blue version of the popular dragon Bash. Additionally, enthusiasts will be excited to learn that the highly sought-after Skylanders Spyro's Adventure Legendary 3-pack is making a return to Toys"R"Us stores and in mid-February.

Skylanders Spyro's Adventure was released by Activision last fall, featuring more than 30 different characters that come to life within a video game world. Players take on the role of a "Portal Master," placing action figures on a device called the "Portal of Power®" to transport them into the Skylands.

MGA Launches True Hope Bratz & Moxie Girls

True Hope Bratz & Moxie Girls

MGA Entertainment Steps Up Fight Against Cancer

"True Hope" Bratz® and Moxie Girlz™ Dolls Launching in June 2012 at Toys"R"Us

Company to Support Cancer Research at City of Hope

NEW YORK, Feb. 10, 2012 -- American International Toy Fair -- Today, MGA Entertainment announced its commitment and support to the fight against cancer by launching new hairless versions of their hit doll brands, Bratz® and Moxie Girlz™. Under the banner "True Hope," MGA will release three Bratz® dolls - Cloe™, Yasmin™ and Cameron™, and three Moxie Girlz™ dolls, Avery™, Sophina™ and Jaxson™. Available at Toys"R"Us® stores and beginning in June, MGA will donate $1 for every "True Hope" Bratz® and Moxie Girlz™ doll, sold to distributors, to City of Hope for cancer research.

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