Raving Toy Maniac

Toys R Us and Touchrate Elevate the Shopper Experience In-Store through Interactive Digital Tablet Displays

ORLANDO, Fla., May 14, 2013 -- Touchrate, in collaboration with Toys R Us, Inc., has just released interactive sales-assist solutions in select Toys R Us stores. Touchrate tablet and touchscreen devices extend the marketing message in-store, helping shoppers to learn and better select products and brands in the aisle.

Touchrate provides the hardware, dynamic graphics, software, content, installation and maintenance monitoring while Toys R Us suppliers populate the solutions with data and content.

Apple and Touchrate were among the first to introduce this self-help concept to retail with Touchrate's introduction in 2009 and Apple in their retail stores in 2010.

Touchrate touchscreen solutions empower consumers in-store using self-help touchscreen technology with a decision tree of product knowledge, algorithms of peer-like purchases and social sharing. Shoppers make an emotional investment, when they thoughtfully engage, select and decide by touching a self-help sales-assist touchscreen, in exchange for product guidance in-store.

Celebrate the start of spring at Toys"R"Us, Canada's Moonlight Madness sale

Evening event ideal for parents to stock up on great deals just before Easter

TORONTO, March 19, 2013 - With Easter and March Break happening within two weeks of each other, getting a great deal and saving time is the perfect combination for parents and gift-givers looking to fill those baskets and keep their kids entertained. Shopping for spring essentials and cool Easter toys just got easier with the upcoming one night-only Toys"R"Us Moonlight Madness sale on Friday, March 22, featuring incredible deals and savings.

Moonlight Madness will take place at every Toys"R"Us and Babies"R"Us retail location (except Express stores and where prohibited by local by-laws) and online at http://Toysrus.ca. The sales begin in-store at 6 p.m. local time (check your local store for hours) and online at 6 p.m. EST. With featured deals ranging from 30% - 50% off added every hour on everything from toys to baby gear, parents and gift givers are sure to find something for everyone.

March 2013 - Hasbro has released new images and details of their upcoming Jurassic Park 3D action figures:

JURASSIC PARK 2013 PRODUCT INFORMATION

On April 5, 2013, the groundbreaking classic film, JURASSIC PARK will be released in 3D by Universal Pictures in celebration of the 20th anniversary of the original release. Hasbro is excited to bring the JURASSIC PARK 3D film to life in toy form to a new generation of kids, exclusively at Toys "R" Us.

The 2013 JURASSIC PARK line from Hasbro will include the following products:

ACTION FIGURES

JURASSIC PARK DINO BATTLERS Figures
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: April 2013)
In 2013, JURASSIC PARK comes to life for a new generation of kids when it's released in state-of-the-art 3D format. This two-pack of JURASSIC PARK DINO BATTLERS figures delivers the ferocity of the movie dinosaurs in 3-inch size! Each package will include details about each dinosaur's speed, strength and special abilities. Four different two-packs to collect including Velociraptor vs. Tyrannosaurs Rex and Spinosaurus vs. Velociraptor! Each pack sold separately.

Battle Beasts Series 1 Hits Toys "R" Us with New Battle Beasts Animated Short!

February 2013 - The Toys "R" Us-exclusive assortment of Battle Beasts Minimates has started to pop up in stores, and Diamond Select Toys is celebrating with a new stop-motion animated short film!

Featuring alternate paint schemes from the specialty assortment, as well as two different characters, fans of the existing figures will want to expand their Battle Beast collections with this new batch of Beasts from Toys "R" Us! The line-up includes:

- Vorin the Ram vs. Scorpus the Scorpion (new decos)
- Merk the Falcon vs. Spidron the Tarantula (new decos)
- Gruntos the Walrus vs. Scalpus the Snake (new decos)
- Antalor the Moose vs. Nychirix the Bat (exclusive)

Toys"R"Us, Inc. Donates $1 Million To Help Rebuild New Jersey In Aftermath Of Hurricane Sandy

Donation Adds to Company's Continuing Efforts to Help Children and Families Impacted by the Superstorm in New York, New Jersey and Connecticut

WAYNE, N.J., Jan. 16, 2013 -- The Toys"R"Us Children's Fund today announced it has made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey's Governor Chris Christie and First Lady Mary Pat Christie to aid, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families.

Toys"R"Us, Inc. has been based in New Jersey for 38 years and today has more than 4,000 employees statewide across 45 stores, regional offices, its corporate headquarters and the company's largest retail distribution center in the country. Together, Toys"R"Us, Inc. and the Toys"R"Us Children's Fund have a long history of giving back to the communities they serve by keeping kids safe and helping them in times of need.

Ubisoft® and Toys"R"Us, Inc. Partner to Launch Toys"R"Us® Towers™

New Social Game Provides Real-World Discounts at World's Leading Dedicated Toy and Juvenile Products Retailer

WAYNE, N.J., Dec. 11, 2012 -- Today, Ubisoft® and Toys"R"Us® announced that they have teamed up to create Toys"R"Us® Towers™, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Toys"R"Us® Stores Nationwide To Stay Open For 88 Continuous Hours Beginning 6am December 21 Through 10pm Christmas Eve

With the Best In-Stock Position on the Hottest Toys, "Buy Online, Pick Up In Store" Available Through Christmas Eve and Price Match Guarantee, Gift-Givers Will Find Everything They Need for a Merry and Bright Holiday at Toys"R"Us

WAYNE, N.J., Dec. 13, 2012 -- With Christmas right around the corner, Toys"R"Us® today announced that its Toys"R"Us stores nationwide will keep their doors open for 88 consecutive hours of shopping beginning at 6am on Friday, December 21 through 10pm on Christmas Eve*, providing last-minute gift-givers with "all the toys, all the time," including the hottest toys of the season, as well as those that can only be found at Toys"R"Us.

Avengers vs. X-Men: Round 2! New AvX Minimates at Toys R Us!

December 2012 - The massive Avengers vs. X-Men crossover in Marvel Comics may be over (it was a tie!), but the fallout from the conflict continues... in the form of new toys! Phoenix Killer Iron Man, the Scarlet Witch and Protector take on Phoenix Five leader Cyclops in Diamond Select's new, fan-voted Marvel Minimates AvX box set, and it's recently been spotted in Toys "R" Us stores! Each Minimate is 2 inches tall with 14 points of articulation, and with plenty of interchangeable parts and accessories. And Iron Man's bulky armor has a more streamlined Iron Man underneath! Check out the packaged shots below, and look for it to show up on http://toysrus.com in the not-too-distant future!

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Toys "R" Us-Exclusive Battle Beasts Minimates Revealed!

November 21, 2012 - You've seen the Battle Beasts that are coming to comic shops and specialty stores -- featuring characters and paint schemes inspired by the hit IDW comic book, they will be a must-own for anyone who's read the action-packed story. But there are more Beasts on the way! In addition to the specialty assortment, there will be an exclusive assortment of Beasts that are only at Toys "R" Us and http://toysrus.com this December! Featuring characters and color schemes not found at comic shops, these two-packs will help you build your beast army!

Vorin vs. Scorpus
The heroic ram leader faces off against a notorious desert bandit -- a massive scorpion who preys on all who cross his path!

Unwrap a Deal While You Wrap Up Your Shopping: Wendy's Partners with Toys"R"Us for Holiday Savings

DUBLIN, Ohio, Nov. 19, 2012 -- No need to wait for Santa to bring a little cheer this holiday season. Wendy's® is turning the holidays from hectic to happy with a double deal on its Kids' Meals® to free up your wallet for those stocking stuffers instead.

For the second year, Wendy's is partnering with national toy retailer Toys"R"Us to provide holiday-themed toys and two money-saving Kids' Meal offers to bring a little merriment to hungry parents and their children out and about during holiday shopping. Beginning today, customers can receive:

• $1.99 Wendy's Kids' Meal: Customers can download a digital coupon at http://www.ToysRUs.com/Wendys for a $1.99 Wendy's Kids' Meal, compared to an average cost of $3.48.
• $10 Gift Card Offer at Toys"R"Us: Unwrap one of the eight new holiday-themed Kids' Meal toys to find an offer for a $10 Toys"R"Us gift card with a qualifying purchase of $75 at Toys"R"Us. When customers spend $75 or more at the toy store, they will receive a $10 gift card to use on their next visit.