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Toys'R'Us Announces 2012 Holiday Toy Trends

Toys"R"Us® Announces 2012 Holiday Toy Trends

Company Identifies Top Four Trends Predicted to Influence Holiday Toy Purchases: Precious Preschool Pals, Kid-Friendly Tablets and App-Enabled Fun, "Rad" Returns from the '80s and Light F/X

WAYNE, N.J., Oct. 11, 2012 -- As children begin to write their letters to Santa with care and parents start to devise their holiday shopping strategies, Toys"R"Us® today announced four emerging trends it expects to impact toy-buying decisions this holiday season. Representative of these top trends are toys based on tiny tots' favorite characters, kid-friendly tablets, "rad" playthings from the '80s that are making a comeback and items that offer fun light-up features. This year's toy trends also undoubtedly reflect some of this season's hottest toy properties and products.

Toys'R'Us Express in 24 Macy's for the Holidays


Companies to offer Toys"R"Us Express-branded shops in 24 Macy's locations in major markets nationwide beginning in mid-October and continuing through mid-January

CINCINNATI, Ohio, and WAYNE, New Jersey, October 10, 2012 – Macy's, Inc. and Toys"R"Us, Inc. today announced they have signed an agreement to offer Toys"R"Us Express-branded departments in 24 Macy's stores in major markets nationwide during this year's holiday selling season. The departments, which will operate on a leased basis, will average approximately 1,500 square feet (with some smaller and some larger). They will be open for a period of about three months – roughly from October 15, 2012, to January 15, 2013. Based on a number of factors, this pop-up toy shop concept could be expanded in the future.

Toys'R'Us Launches Digital Entertainment Service

Toys"R"Us, Inc. Launches Family-Friendly Digital Entertainment Service

With More Than 4,000 Titles Available and No Subscription Required, Toys"R"Us Movies™ Provides Families Hours of Wholesome Entertainment Specially Selected by the World's Greatest Kids Brand

WAYNE, N.J., Oct. 4, 2012 -- Toys"R"Us, Inc. today announced that it has launched Toys"R"Us Movies™, a brand-new digital entertainment service that provides families instant access to the movies and TV shows kids love. Available at, the service features more than 4,000 titles, specially selected to supply hours of entertainment and fun for parents and children. In addition, the service is equipped with easy-to-use, customizable parental controls to help moms and dads choose the most appropriate content for their family's viewing. Toys"R"Us Movies is powered by Rovi Corporation, a global leader in digital entertainment technology solutions.

Toys'R'Us Announces Price Match Guarantee

Toys"R"Us, Inc. Announces 'Price Match Guarantee' on All Items Available In Its Stores This Holiday Season

Toys"R"Us® Will Match Competitors' In-Store Pricing on All Products Now Through December 24, Definitively Answering the Question 'Why Shop Anywhere Else for Toys? Why?'

WAYNE, N.J., Oct. 2, 2012 -- Toys"R"Us, Inc. today announced that it will offer "Price Match Guarantee" on all items available in its Toys"R"Us® and Babies"R"Us® stores nationwide, helping customers to stretch their budgets further this holiday season. Now through Christmas Eve, the company will match competitors' in-store pricing on identical items, any time a customer presents a local competitors' current, valid print advertisement showing the item available for less. In addition, if a customer finds an item sold in Toys"R"Us or Babies"R"Us stores available for less on or, the company will match the online price*.

Toys'R'US UK: Terrific Twenty List of Hot Christmas Toys

Toys"R"Us, UK announces its 2012 'Terrific Twenty' List of Hot Christmas Toys

MAIDENHEAD, England, October 1, 2012 -- Angry Birds, Monsters and Spiders feature alongside a second generation of touch screen tablets to be among the hottest items on kids' wish lists this Christmas season, according to Britain's biggest toy retailer, Toys"R"Us, UK.

Combat Attacknids from Wow Stuff are six legged radio controlled robots with the ability to battle, move in all directions and fire weapons from their rotating turret. These battling robots set a spider theme alongside scurrying little Hexbug Warriors, the battling creatures in a tiny, micro format that use the physics of vibration to propel forward and challenge their competitors.

In a stark contrast, is the cute and lovable, interactive Furby from Hasbro, which makes a reappearance in the 'Terrific Twenty', this time it's more responsive, more intelligent and interacts with an accompanying ipad, iphone and ipod touch application.

Toys'R'Us to Hire 45,000 for the Holidays

Toys"R"Us® to Hire 45,000 Employees Nationwide for the 2012 Holiday Shopping Season

Company Increases Hiring Plans Over Previous Year, Propelled by New Positions Dedicated to Fulfilling Orders Generated by Its Growing Omnichannel Capabilities

Toys'R'Us Announces 2012 Holiday Hot Toy List

Toys"R"Us® Announces 2012 Holiday Hot Toy List

A Toy-Rrific Doctor, Giants from Skylands, a Micro-Charged Speedway, Kid-Friendly Tablets and a Fur-bulous Blast from the Past, Among the Toys Expected to Top Kids' Wish Lists This Christmas

Toys'R'Us-Exclusive K'NEX Angry Birds Sets

knex angry birds set


Officially-Licensed Building Toys by K'NEX Include the Increasingly Popular Space Theme

Hatfield, PA, September 18, 2012 - K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to introduce, 5 officially licensed building sets inspired by Angry Birds, the #1 paid app of all time, available exclusively at Toys "R" Us! Young Angry Birds fans will soon be able to build and play with characters from their favorite app including Super Red Bird, Lazer Bird and Frozen Pig.

The new, exclusive products combine the award-winning K'NEX building system with beloved characters from Angry Birds, & Angry Birds Space, bringing them from the smartphone to the construction aisle for the first time!

Angry Birds Mystery Bag Assortment

Toys'R'Us Debuts Tablet for Kids

Toys"R"Us ® Introduces tabeo ™ - A Tablet Specially Designed For Kids With Safety Features Desired By Parents

First-Ever Consumer Electronics Device from Toys"R"Us Comes Loaded with 50 Free Kid-Friendly Apps

WAYNE, N.J., Sept. 10, 2012 -- Toys"R"Us® today announced it is introducing the first wi-fi tablet designed by the kids' authority. Called tabeo™, the device is loaded with the content kids want, as well as safety features desired by parents. This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet. Making online safety a top priority, tabeo was designed with integrated parental controls that offer the flexibility to customize levels of Internet access for each member of the family. Tabeo will be available exclusively at Toys"R"Us stores nationwide starting October 21 for $149.99 and is now available for pre-order online at More information may be found at

Toys'R'Us Adds Reservation Program

'Why Shop Anywhere Else For Toys? Why?' asks Toys"R"Us®, As It Raises The Curtain On 2012 Holiday Season

During a Special Preview Event, Chairman and CEO Jerry Storch Announced Company's New Hot Toy Reservation Program to Ensure Customers Can Secure the Hottest Toys of the Holiday Season

WAYNE, N.J., Sept. 12, 2012 -- Toys"R"Us, Inc. today raised the curtain on its plans for the 2012 Christmas season at a special preview event in New York City, laying out some of the key strategic initiatives it will employ to win with consumers during the important shopping months ahead. Asking 'Why shop anywhere else for toys? Why?' the company detailed its significant customer advantages heading into the holiday season, which include a brand-new Hot Toy Reservation program, along with the previously announced Free Layaway and new additions to its omnichannel capabilities.

Additionally, the company showcased its breadth of product assortment and highly differentiated merchandise mix, which features aisle upon aisle of items that can't be found anywhere else – from proprietary brands to entire lines of exclusives from branded manufacturers.

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