Toys'R'Us Announces Price Match Guarantee

Toys"R"Us, Inc. Announces 'Price Match Guarantee' on All Items Available In Its Stores This Holiday Season

Toys"R"Us® Will Match Competitors' In-Store Pricing on All Products Now Through December 24, Definitively Answering the Question 'Why Shop Anywhere Else for Toys? Why?'

WAYNE, N.J., Oct. 2, 2012 -- Toys"R"Us, Inc. today announced that it will offer "Price Match Guarantee" on all items available in its Toys"R"Us® and Babies"R"Us® stores nationwide, helping customers to stretch their budgets further this holiday season. Now through Christmas Eve, the company will match competitors' in-store pricing on identical items, any time a customer presents a local competitors' current, valid print advertisement showing the item available for less. In addition, if a customer finds an item sold in Toys"R"Us or Babies"R"Us stores available for less on or, the company will match the online price*.

The launch of Price Match Guarantee adds to the strong lineup of consumer benefits being offered by Toys"R"Us this holiday season, such as Free Layaway and Hot Toy Reservation, and solidifies its position as the definitive destination for toy-buying this Christmas. These services are designed to help parents and gift-givers ensure they can get everything on their little one's wish list – hassle-free and at great prices – all season long.

"We offer great pricing throughout the season, with special deals and sales daily in the weeks leading up to Christmas. And now, with the addition of Price Match Guarantee, our customers can have no doubt they are getting the best competitive value at Toys"R"Us this holiday," said Richard Barry, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S. "This assurance, combined with an unbeatable in-stock position on the hottest toys kids want, should compel anyone shopping for a child this Christmas to ask – 'Why shop anywhere else for toys? Why?'"

In addition to matching competitors' prices at the time a purchase is made, customers have the opportunity to receive a price adjustment at an "R"Us store if an item they purchased is advertised at a lower price at a local competitor within seven days of their original purchase, as long as they have a valid receipt. The difference will be given back to the customer in the same form of payment in which the original purchase was made.

Prices will be matched after deducting any Toys"R"Us coupon savings and other offers from the price. Items known to be widely out of stock or available in limited quantities will be excluded from the company's Price Match Guarantee. Category offers, "Buy One, Get One" offers, gifts with purchase, percent off discounts and doorbuster items are also excluded. Price Match Guarantee will not be available on Black Friday.

For more information on Price Match Guarantee, please visit

*Except where stated that the item is an "Online Only Price."

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 635 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and