Raving Toy Maniac

Vortexx on The CW Announces Special Holiday Line-Up

Vortexx to Air YouTube Sensation Gummibär's First Television Feature & Premiere of Spike Holiday Specials This December

LOS ANGELES (Nov. 27, 2012) – Vortexx on The CW, an affiliate of Saban Brands, today announced special holiday programming for its five-hour kids television block, airing throughout December. Viewers can kick-off this year's festivities with the television debut of Internet smash hit Gummibär in "The Yummy Gummy Search for Santa," in addition to the U.S. premiere of Christmas specials "Spike Saves Christmas" and "Spike's Reindeer Rescue."

Saban Brands Acquires Digimon Brand; Will Debut New Digimon Fusion Season at MIPCOM

MarVista Entertainment to Manage International Distribution Beyond Asia

LOS ANGELES, CA (Sept. 25, 2012) – Saban Brands has acquired the Digimon franchise, adding the long-running Japanese anime property to its growing portfolio of entertainment assets. The acquisition, which encompasses rights to the property outside of Asia, continues Saban Brands' dramatic growth since reacquiring the Power Rangers property and purchasing lifestyle brand Paul Frank in 2010, amongst others. Saban Brands will work with MarVista Entertainment for distribution of the series outside of Asia. Japanese animation studio, Toei Animation Co., Ltd. will handle licensing and distribution of the property in Asia.

The Digimon franchise, which was first brought to the U.S. in 1999 by Saban's Fox Family Worldwide, explores a digital world where powerful creatures known as Digimon, or digital monsters, battle for supremacy. With the help of their young human partners, the Digimon defend their world and ours from various evil forces.

Saban Brands Acquires Zui, Provider of Kid-Safe Online Content

Acquisition Continues to Enhance Digital Capabilities and Further Establishes Saban Brands as a Leader in Kids Online Entertainment

LOS ANGELES (September 19, 2012) – Saban Brands announced today it has acquired Zui, which provides access to the largest collection of curated, kid-friendly online content. The acquisition strengthens Saban Brands' position as a leading digital innovator for kids entertainment, and continues to grow the company's digital capabilities. The addition of Zui will add 12 employees to the organization as well as a new physical presence in San Diego, where Zui is headquartered.

"We are looking forward to working with the talented team at Zui," said Elie Dekel, President of Saban Brands. "This is a very exciting acquisition that allows us to further develop our online offering and deepens our position as a premier provider of kids entertainment across all media."

Saban Brands Acquires Zombie Farm Creator The Playforge

LOS ANGELES, Aug. 2, 2012 -- Saban Brands is adding serious game to its digital capabilities. The company announced today its acquisition of The Playforge business, a leading mobile games developer and publisher, known for Zombie Farm, the third highest grossing iOS app in 2011 and a top 10 grossing game for nearly two years, accounting for more than 37 million downloads.

The company plans to extend current and future free-to-play mobile games developed by the San Mateo-based The Playforge into licensing, merchandising and media opportunities. In addition, the acquisition greatly expands Saban Brands' development capabilities, providing additional resources for advancing games currently in its slate. The Playforge team adds more than 25 employees to the organization and gives Saban Brands a solid footprint in Silicon Valley.

Saban Brands to Launch Vortexx on The CW

Brand-New National Kids Television Programming Block will deliver high-impact action, exciting adventure and laugh-out-loud comedy, premiering on TVs everywhere, Saturday, Aug. 25

LOS ANGELES (July 12, 2012) – Saban Brands wants kids everywhere to step into Vortexx, a power-packed broadcast television and online destination for action, adventure and comedy entertainment that was unveiled today. Vortexx brings all new energy to Saturday morning television with its new five-hour programming block on The CW Television Network. Vortexx will launch with online (http://www.myvortexx.com coming soon) and mobile offerings making Vortexx available to kids whenever and wherever they are. The television premiere of Vortexx on The CW Television Network will be Saturday, August 25.

Saban Brands Partners with The CW to Launch Five-Hour Kids Television Block

LOS ANGELES, July 2, 2012 -- Kidsco Media Ventures LLC, an affiliate of Saban Brands, will supply programming for The CW Network's five-hour, Saturday morning kids television block, allowing the company to create a revitalized and branded block with powerful programming and promotion. The block will be anchored by key franchises such as Power Rangers and Yu-Gi-Oh!, in addition to other marquee, soon-to-be-announced action/adventure and comedy shows. The company plans to re-brand the daypart, which will air on The CW Saturday mornings from 7 a.m. - 12 p.m. starting this fall.

"Saban Brands is back in the kids' television business in a BIG way!" said Elie Dekel, President, Saban Brands. "The broadcasting block represents a unique opportunity for us to be the premier destination for action/adventure and comedy on Saturday mornings, while delivering what kids want online and on mobile 24/7/365."

Saban Brands to Develop My Pet Monsters Game

Digital offering provides a fresh take on popular property from the early 90s

LOS ANGELES, June 12, 2012 -- Saban Brands will be giving people everywhere a taste of what it would be like to have a pet monster. The company is currently producing an app that incorporates the My Pet Monster property and characters.

The app, scheduled to launch later this year, will completely refresh the property. My Pet Monsters will include 3-D graphics and a social experience that lets users create, nurture, and share their monsters with friends.

"We continue to look at new and innovative ways to grow our audience through online and digital channels," said Elie Dekel, President of Saban Brands. "My Pet Monsters will be an engaging way to interact with your very own pet monsters on your mobile device."

Saban Brands and Mattel Partner to Produce Power Rangers Hot Wheels Cars

Collaboration on toy products continues growth of Power Rangers brand

LOS ANGELES (June 12, 2012) - Saban Brands and Mattel have partnered to produce a line of Power Rangers inspired Hot Wheels vehicles, targeted for release in 2013, that capture the action and excitement of the Power Rangers series. The toys will be based on the next installment of the series, Power Rangers Megaforce, which will air beginning in 2013.

"With the many iconic toy brands managed by Mattel, our partnership with the company is a natural progression for Power Rangers, which continues to grow at an incredible rate," said Elie Dekel, President, Saban Brands. "We look forward to working with Mattel and introducing toys that are sure to excite Power Rangers fans everywhere."

Saban Brands' Power Rangers Megaforce to Premiere on Nickelodeon in Early 2013

The newest series marks 20 years for the Power Rangers franchise

LOS ANGELES, June 11, 2012 -- Saban Brands will launch the newest version of Power Rangers, the number-one kids action series on television, with Power Rangers Megaforce. The all new series, which premieres in 2013, will deliver mega action, humor, excitement, and entertainment, in addition to the core themes of friendship, teamwork, fitness, and helping others. Power Rangers Megaforce will air as Saban Brands celebrates the 20th Anniversary of the Power Rangers franchise.

"Power Rangers continues to delight fans of all ages, even nearly 20 years after it was first introduced to kids across the world," said Elie Dekel, President of Saban Brands. "We are excited to continue the success we've experienced with our partnership with Nickelodeon and introduce fans everywhere to a MEGA- installment in 2013."