April 2, 2013 - Saban has shared a few pictures with us from the 2013 White House Easter Egg Roll:
Saban's Power Rangers Megaforce were lucky to be part of the 2013 Easter Egg Roll at the White House yesterday, where the Rangers and Robo Knight teamed up with First Lady Michelle Obama and her Let's Move! initiative to encourage children to lead healthy and active lives. The Rangers are promoting healthy living through Power Rangers emPOWER by teaching kids and families how to put the Power Rangers values of teamwork, confidence, health and physical activity into action.
This was the 135th annual White House Easter Egg Roll with more than 30,000 visitors. The event featured live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling. Souvenir White House Easter eggs first became an annual keepsake in 1981, when President and Mrs. Ronald Reagan hosted a hunt for wooden eggs that bore the signatures of famous people. The tradition continues this year with four colorful eggs and the official First Dog "Bo" egg.
Saban Brands Celebrates 20 Years of Power Rangers at American International Toy Fair 2013
NEW YORK, Feb. 7, 2013 -- Saban Brands and its licensing partners will showcase a playful assortment of Power Rangers inspired toys next week during the American International Toy Fair, Feb. 10-13 at the Jacob K. Javits Convention Center in New York. There will be a variety of action figures, plush, board games, consumer electronics and more to celebrate the 20th Anniversary of the iconic franchise. New Power Rangers Megaforce products will be on display for the all-new season now airing on Nickelodeon, as well as some items inspired by the original Mighty Morphin Power Rangers series to commemorate the 20th anniversary year. All products are expected to hit shelves throughout the year.
BANDAI AMERICA AND SABAN BRANDS CELEBRATE THE 20TH ANNIVERSARY OF POWER RANGERS WITH AN ALL NEW TOY LINE INSPIRED BY POWER RANGERS MEGAFORCE TV SERIES
Cypress, California – February 6, 2013. -- Saban Brands and Bandai America Incorporated are pulling out all the stops for the epic 20th season of Power Rangers. The all-new Power Rangers Megaforce TV series will captivate kids as well as long-time fans and drive an inspired toy line that delivers on the series' action and excitement. Additionally, the toy line integrates key elements from the TV series with mobile innovation that allows for a deeper play experience, all while celebrating 20 years of Power Rangers.
Saban Brands and Mattel Partner to Produce Power Rangers Hot Wheels Cars
Collaboration on toy products continues growth of Power Rangers brand
LOS ANGELES (June 12, 2012) - Saban Brands and Mattel have partnered to produce a line of Power Rangers inspired Hot Wheels vehicles, targeted for release in 2013, that capture the action and excitement of the Power Rangers series. The toys will be based on the next installment of the series, Power Rangers Megaforce, which will air beginning in 2013.
"With the many iconic toy brands managed by Mattel, our partnership with the company is a natural progression for Power Rangers, which continues to grow at an incredible rate," said Elie Dekel, President, Saban Brands. "We look forward to working with Mattel and introducing toys that are sure to excite Power Rangers fans everywhere."
Saban Brands' Power Rangers Megaforce to Premiere on Nickelodeon in Early 2013
The newest series marks 20 years for the Power Rangers franchise
LOS ANGELES, June 11, 2012 -- Saban Brands will launch the newest version of Power Rangers, the number-one kids action series on television, with Power Rangers Megaforce. The all new series, which premieres in 2013, will deliver mega action, humor, excitement, and entertainment, in addition to the core themes of friendship, teamwork, fitness, and helping others. Power Rangers Megaforce will air as Saban Brands celebrates the 20th Anniversary of the Power Rangers franchise.
"Power Rangers continues to delight fans of all ages, even nearly 20 years after it was first introduced to kids across the world," said Elie Dekel, President of Saban Brands. "We are excited to continue the success we've experienced with our partnership with Nickelodeon and introduce fans everywhere to a MEGA- installment in 2013."