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Cabbage Patch Kids Turn 25

4Kids Entertainment Sprouts Birthday Celebration in Honor of the 'Kids™ 2008 Milestone Cabbage Patch Kids Lil' Sprouts to be Newest member of the CPK family 4Kids Unveils Blue-Chip Partnerships to Toast the Property's 25-Years of Success and Captivating Charm

NEW YORK -- Jun. 19, 2007 -- It's hard to believe that nearly 25-years ago the cute and cuddly Cabbage Patch Kids® emerged onto the retail scene and captured the hearts and imaginations of mothers and children worldwide. Now, with well over 112 million 'Kids™ adopted to date, 4Kids Entertainment, Inc. along with Property Owner Original Appalachian Artworks Inc. (OAA) and Master Toy Licensee, Play Along®, a division of JAKKS Pacific™, are celebrating the magic and wonder of the Cabbage Patch Kids by unveiling plans for an unforgettable 25th birthday celebration that is as unique as the 'Kids themselves!

To gear up for the 25th anniversary celebration in 2008, 4Kids Entertainment -- the licensing and marketing agent behind the Cabbage Patch Kids (as well as the company behind such sensations as the Teenage Mutant Ninja Turtles, Pokemon and Yu-Gi-Oh!) -- is embarking on a number of major marketing and promotional initiatives to help further fuel the frenzy and continue to attract a whole new generation of youngsters - and their parents - for years to come.

"We are very excited to celebrate 25 years of the Cabbage Patch Kids with an A-list roster of licensing, promotional and retail partners, who will help us usher in another successful 25 years for the brand," said Al Kahn, Chairman and CEO of 4Kids Entertainment. "For over two decades, Cabbage Patch Kids has stood as one of the most nationally recognized toy brands. We look forward to toasting the property's success with a licensing program that reflects the wholesome charm of the Cabbage Patch Kids whom we know and love."

Getting the Patch party started is Carvel Ice Cream. Celebration Foods and the Carvel® brand have teamed up with the Cabbage Patch Kids and master toy partner Play Along for the year-long 25th birthday celebration. Launching this spring and continuing through fall 2008, Play Along will introduce exclusive celebration-themed merchandise. Year-long cross promotions will include TV/Print ads, online promos and in-pack sweepstakes.

In addition, the Cabbage Patch Kids will add "television star" to their growing resume when the ever-adorable 'Kids star in a new GEICO® television spot, scheduled to begin airing this summer.

As the Holiday 2007 season draws near, the birthday celebration will continue through a partnership with leading home shopping network QVC, the official venue of the 25th anniversary, which will feature exclusive one-of-a-kind merchandise created by Play Along and special events.

Additionally, 4Kids Entertainment is expected to announce details later this year of a national QSR promotion taking place in spring 2008 with a major fast food chain.

Other exciting initiatives for the brand include:


This fall, the Cabbage Patch Kids family will get smaller... in size, that is. Play Along's new Cabbage Patch Kids® Lil' Sprouts™ bring the adorable uniqueness of Cabbage Patch Kids to a new small doll size! Standing proudly at about 5" tall, each CPK Lil' Sprout comes with long lustrous hair, trendy fashions and fun matching accessories. And, just like the big 'Kids, each Lil' Sprouts is one-of-a-kind with their very own name and birth date. This lil' addition -- expected to debut this fall at retail -- will also have its own boutique at Toys 'R Us Times Square in September.


Brandissimo! - the Emmy nominated family entertainment company known for building connections between brands and young consumers through story, character and play - is expected to release a new set of videos and books designed to capture and celebrate the unique connection between Cabbage Patch Kids and young children. The product will include inspiring stories and developmentally engaging activities and play, through which young children can learn valuable life lessons as they care for their Cabbage Patch Kids. Brandissimo product is scheduled to hit retail in late 2008.


The "birthplace" of the Cabbage Patch Kids, BabyLand General® Hospital in Cleveland, GA -- designated as one of the Travel Channel's Top 10 Toylands -- is a major tourist attraction in a quaint mountain community and a noted family destination in Georgia for decades.

And now the Cabbage Patch Kids are getting a brand new home. Construction began last month on a new 70,000 square foot building. Parent company OAA anticipates completion in time to celebrate the 25th Anniversary of the Cabbage Patch Kids licensing program in 2008. Located on 96 acres and surrounded by a panoramic view of the beautiful Appalachian Mountains, the new structure will include retail space, offices, a historical archive of the Cabbage Patch Kids and the Southern Appalachian region, a meeting and conference facility, warehouse and offices. The site will also be recognized as the "home place" to 112 million Cabbage Patch Kids and their adoptive parents worldwide.

Cabbage Patch Kids creator, Xavier Roberts, said, "It is my dream that people of all ages can enjoy the BabyLand General experience, but most of all I hope they can take home some of the inspiration and motivation this area has given me."

In addition to all of the exciting initiatives currently planned for the Cabbage Patch Kids property, 4Kids will also look to expand the brand with new apparel and accessories deals in 2008.

About Original Appalachian Artworks

Original Appalachian Artworks, Inc. (OAA), founded in 1978 by Cabbage Patch Kids creator Xavier Roberts, is a privately held corporation located in Cleveland, Georgia. Owners of the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia's top tourist attractions, OAA also manages a wide range of other projects while continuing to deliver hand-stitched one-of-a-kind, soft-sculpture Cabbage Patch Kids. http://www.cabbagepatchkids.com

About 4Kids Entertainment:

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; product development and Web site development. For further information, please visit the Company's Web sites at http://www.4KidsEntertainment.com and http://www.4kids.tv.

About Play Along

Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel's Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit http://www.playalongtoys.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakkspacific.com.

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