GLENDALE, Calif., June 19, 2007 -- DreamWorks Animation SKG and Mattel, Inc. have entered into an exclusive licensing arrangement on DreamWorks Animation's June 2008 release, "Kung Fu Panda," with Mattel serving as the worldwide master toy licensee for the film. The deal is the first such partnership between the leading animation studio and the world's premier toy company. The announcement was made last evening at DreamWorks Animation's Consumer Products division launch party for "Kung Fu Panda" in New York City, one day before the opening of the Licensing International Expo 2007.

Mattel will be creating a wide range of products across multiple categories of action figures, games, plush and role play for the forthcoming release. Mattel is the No. 1 toy company in the world and also includes the Fisher-Price and Radica Brands in its Mattel Brands portfolio. DreamWorks Animation's latest release, "Shrek the Third," continues to score in theaters around the world, as one of the biggest hits of the summer.

DreamWorks Animation's Head of Worldwide Consumer Products Kerry Phelan commented, "We are thrilled to be working with Mattel, and consider it a truly collaborative and special relationship. Mattel shares our passion for 'Kung Fu Panda,' and we felt that they were uniquely qualified to develop and execute a premiere toy program for our product around the globe."

Mattel's General Manager of Boys/Entertainment Tim Kilpin said, "We're incredibly enthusiastic about 'Kung Fu Panda.' It's a wonderful and imaginative film that gives us great content to work with to develop an innovative and compelling toy program."

About DreamWorks Animation SKG

DreamWorks Animation SKG (NYSE: DWA) is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. Utilizing world-class creative talent and state-of-the-art technological capabilities, the company is committed to making two computer-animated feature films a year that appeal to a broad movie-going audience.

About Mattel, Inc.

Mattel, Inc., (NYSE: MAT) (http://www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment- inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, California, Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.